touch and uniliver cooperation

Unilever & TOUCHFox Global partnership

The partnership• Unilever partnered with Touch as global sponsor• Fox US and Fox international channel created a uniform

global campaign sponsored by Unilever – Degree men in the U.S.– Sure UK and India– Rexona the other parts of the world

• Fox collaborated with 20th century fox to bring this opportunity in Non News Corp property– Sky 1 in Europe– Global TV in Canada– Wowow in Japan

Global strategy executed locally• Phase I : Making the connection

– The script is will feature scenes and characters from around the globe who will speak in their native languages

– Use social media “Facebook/Twitter” as a key to connect the world

• Phase II: Driving the conversation– Teaser campaign (with 10 languages)– Premiere on Jan 25, 2012.

• Phase III Connecting the world– Digital activation (facebook, fox.com)– Global Publicity tour : London, Berlin, Madrid, Moscow, Japan– Global Premiere (live): New York – Interview in – Magazines: – International launches will take place the week of March 19, 2012.

Consuming product Content providerA marketing and media network

Unilever’s global sponsorship modelConnect around the world with one content platform

Online & social Media On-air

Link to broadcasting channels

On-ground

Facebook : nearly a half million on FBhttp://www.facebook.com/TOUCHonTV

Twitter : about 30,000 on tweetterhttps://twitter.com/TOUCHonTV

Fox :http://www.fox.com/touch/

Activities:-Sneak peek weekly with 10 languages adaption to Unilever Facebook page- Global touch campaign (CSR)

Activities:-Global PR tour: London, Berlin, Madrid, Moscow-Global premier party in NY and live broadcasting in NY, Istanbul, Rome & Mexico.-International magazines

Broadcasting thru Fox and its partners. Reached- 100 countries coveredEurope, Asia, Latin-America, U.S.- 200 million homes- 50 million global viewers

Activities:

Source: The Strategy Behind The Launch of Kiefer Sutherland's Touch Feb 1, 2012 08:25 AM http://www.tvguide.com/News/Strategy-Launch-Kiefer-1042647.aspx

Hulu :http://www.hulu.com/touch

Link to London press tourLink to Global premier live in NY

Link to Global touch campaign

Online

www.facebook.com/touchontv

Single global destination for all fans

Tweeter@touchontv

www.fox.com/touch

www.hulu.com/touch

Degree Men sponsored on Hulu and included its’ commercial in full episode of Touch and companion banner

On-ground

Global publicity tour Global premier party live Q&A from NY

London Berlin Madrid

Moscow NY

Event signage and wraps, Unilever VIP invitees

Global publicity tour Global premier party live Q&A from NY

Event signage and wraps, Unilever VIP invitees

Source:http://www.fastcocreate.com/1680279/marketing-through-lost-phones-the-global-touch-campaign

Global touch campaign: Global TV-Facebook-Time square175 phones on March 15 in major Canadian cities hoping to ignite its own week-long “phone-

skipping” phenomenon. Take a photo of something that inspires them, send it to Global TV and hand over. Global TV will donate 10 cents to the Make-A-Wish Canada for every photo posted to the online gallery, 10-semi finalist per week are featured in a college of photo on Time square and in a weekly photo album on Facebook. The 10-final list photo is going to in final episode opening title sequence.

On-air

On-aired sponsorship on FOXCustomized driving viewers to Fox.com for exclusive sneak peeks weekly

Weekly sneak peeks content•24hr exclusive window in the US•48hr exclusive internationally•Weekly delivery of 10 languages adaption to Rexona’s Facebook page

TV/Radio showsTV: The Ellen Show (the U.S.) TV: Jonathan Ross (UK)

TV: David Letterman (The U.S.)Radio: Chris Moyles Show (UK)

News and Magazine

Worldwide launched of Touch in over 100 countries

The proven result:Unilever promoting “Degree/Sure/Rexona” deodorant brand as a global campaign thru “Touch” TV series on Fox and affiliates’ channel

• Apart from Sponsorship revenue,• Premiere on Jan 25, 2012 with 12 Million viewers, 3.9 rating. • The highest rating drama opening in three years.

Sales increased 90%Media saving = 30.3 M USD

Source: Global Unilever ‘Touch’ presented by Simeon Dawes, SVP, FOX One Stop Media, Asia-Pacific & Middle East, FOX International Channels

Source: The Strategy Behind The Launch of Kiefer Sutherland's Touch Feb 1, 2012 08:25 AM http://www.tvguide.com/News/Strategy-Launch-Kiefer-1042647.aspx