touchatag nfc-rfid & mobile payment - mobilkom a1 innovation days v26092009.ppt
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Touchatag, an Alcatel-Lucent Venture
RFID/NFC service
Toon Coppens, Michael Elias
September 2009
2 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
R&D Budget: €2.5 billion
Active Patents Held: More than 26,000
Nobel Prizes Won: 6
Worldwide Presence: More than 130 countries
Annual Revenues: €16.98 billion (2008)
Employees: More than 77,000
Touchatag, an Alcatel-Lucent Venture
Launch: October 2008
Partners: Belgacom, ProximityBBDO
Membership: NFC forum (INTL), SMSC (France)
Location: Antwerp (Belgium), Murray Hill (US)
3 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Contactless
payment
Loyalty services
RFID enabled communication Time
registration
Rental services
Collection management
Smart objects
•before
RFID applications & services
BUT• Expensive• Closed• Vertical • Specialized• Complex
For enterprises & operators:Contactless wallet 2.0
For web developers:Democratizing the RFID marketplace (API) For
consumers:DIY Internet of Things
RFID & NFC
September 2009
5 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
DIY Internet of Things
September 2009
7 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
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9 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
10 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
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Touchatag developer network
Democratizing the RFID marketplace
September 2009
13 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
RFID/NFC Apps
Time registration
Mobile workforce
Inventory tracking
Collection management
Rental solution
Intelligent student card
Loyalty application
Elderly UI
…
SaaS – online Service
Demystification of RFID
REST API
Low cost HW
14 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
APIs
Tags Readers
Touchatag™ Application Correlation Service
Provisioning - Tag, App & reader management - Tag event routing - Action execution - Application creation – Policing - Reporting - Application integration
- UI & UI integration - Certification - Security
Voice & presenceSMS
Time-registration
Social media
Other contactless apps
Wallet 2.0 & Profile
paym
en
t
loyalty
cou
pon
Interactive advertising•SVA
credit
debet
Touchatag Developer Network
Touchatag DIY website, templates and GUI
Mobile workforceEvent experiences
Smart objects
WebDirect marketing•API
15 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
VisAge Communication and information system for elderly and Alzheimer patients.Easy access to the system
16 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
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18 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
19 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
20 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
21 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
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Contactless Wallet 2.0
September 2009
24 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
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CreditCards
CreditCards
DebitCards
Loyalty Program
Cards
Loyalty Program
Cards
Coupons
ScratchCards
ScratchCards
MobileBanking
Stored ValueAccounts
Stored ValueAccounts
Transit Cards
27 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Tag (identity) & wallet
Personal context
+ +
Social relevan
ce=
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OTA download and mgmt of
applications
Secure Element Manager Trusted
Service manager
29 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Contactless NFC
No operator Wallet
Operator Wallet
31 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Bridge between CRM, advertising, direct marketing and sales
32 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
•Paper vouchers E-card
33 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
34 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
35 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
36 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
APIs
Tags Readers
Touchatag™ Application Correlation Service
Provisioning - Tag, App & reader management - Tag event routing - Action execution - Application creation – Policing - Reporting - Application integration
- UI & UI integration - Certification - Security
Voice & presenceSMS
Time-registration
Social media
Other contactless apps
Wallet 2.0 & Profile
paym
en
t
loyalty
cou
pon
Interactive advertising•SVA
credit
debet
Touchatag Developer Network
Touchatag DIY website, templates and GUI
Mobile workforceEvent experiences
Smart objects
WebDirect marketing•API
37 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
•Nokia 6212 NFC Phone
•HID ESRP40 POE Reader
•Macally RFID Mouse
•Verifone QX120 POS Terminal
ACS USB and Serial Readers(serial used for GPRS)
•Clearchannel interactive billboard
•Allo Machines vending machines
38 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009
Alcatel-Lucent & Contactless wallet 2.0
Expertise on payment, identity management and mobile application management
210+ Convergent Payment Customers serving for 450 M+ Subscribers
200+ Subscriber Data Management Customers serving for 775 M+ Subscribers
20+ Multimedia Content Manager Customers serving for 300 M+ Subscribers
Leading innovation on new media, advertising and location based services
Leading professional services organization
>24k service professionals
Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes
ad inventory value
Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes
ad inventory value
Geographic Messaging Service
Platform
Geographic Messaging Service
Platform
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