touchatag on internet of things and contactless applications using rfid and nfc technology
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All Rights Reserved © Alcatel-Lucent 20091 | touchatag ™ | March 2009
Anthony Belpaire,
GM touchatag, an Alcatel-Lucent Venture
Internet of Things conference, Brussels, May 6th, 2009
Connecting people with online applications via objects
info@touchatag.com
http://business.touchatag.com
twitter: @touchatag
All Rights Reserved © Alcatel-Lucent 20092 | touchatag ™ | May 2009
Thousands of applications get an on-the-go accessiblity
One touch information retrieval
One touch registration of full-filled
services
One touch trigger to launch an
application
The Internet of Things will revolutionize our personal, social and professional spheres…
Thousands of new applications as we cross 3000 objects a day
Smart momuments, locations,
posters,..
Intelligent toys, books, merchandise
Interactive adds, displays,..
Connecting People to online services through real-world objects
IoT makes objects smart
•IoT makes applications easy, fast and simple
All Rights Reserved © Alcatel-Lucent 20093 | touchatag ™ | March 2009
Enabling the long tail of contactless applications
3 | touchatag ™ | March 2009
Contactless
payment
Loyalty services
RFID enabled communication Time
registration
Rental services
Collection management
Smart objects
•before •with touchatag
RFID applications & services
BUT• Expensive• Closed• Vertical • Specialized• Complex
For businesses & operators:One card – multiple applications
For web developers:Creating contactless apps (API)
For consumers:DIY Internet of Things
All Rights Reserved © Alcatel-Lucent 2009
The Touchatag kit: IoT for and by end-users
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Web link wheel
Opens URLs one after the other on every touch
Music player
A paper cube that controls your PC’s music player
Souvenir photo
Opens up your favorite online photos and albums
Example applications
All Rights Reserved © Alcatel-Lucent 2009
Social media example
5 | touchatag ™ | March 2009
My daddy rfid-enabled all of my toys and books so I can swipe them to tweet to the world what I am doing. We are using touchatag rfid tags.
leela_ting I am currently reading I Love You Through and Through by Bernadette Shustak. [using touchatag rfid tags to tweet the book that I am reading]
2 minutes ago from touchatag
•Touchatag twitter app
All Rights Reserved © Alcatel-Lucent 2009
Information retrieval
6 | touchatag ™ | March 2009
iPhone with recognition software
Tagged bottle of wine
All Rights Reserved © Alcatel-Lucent 2009
Easy communication
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NFC phone calls person on tagged picture
All Rights Reserved © Alcatel-Lucent 20098 | touchatag ™ | March 2009
Touchatag Developer Network [TDN]
low treshold open identification service to create and promote your own projects
API . Crowd Sourcing . Application Store of certified app . Prototype support
All Rights Reserved © Alcatel-Lucent 2009
TDN Example: VisAge
9 | touchatag ™ | March 2009
VisAge Communication and information system for elderly and Alzheimer patients.Easy access to the system
All Rights Reserved © Alcatel-Lucent 2009
Example: Mobile workforce
10 | touchatag ™ | March 2009
All Rights Reserved © Alcatel-Lucent 200911 | touchatag ™ | March 2009
%
We all agree on this vision… NFC as Swiss knife
11 | touchatag ™ | March 2009
•web •access
•payment
•loyalty
•communication•couponing
•advertising
• Where are the applications?
• Where are the NFC phones?
BUT•transport
All Rights Reserved © Alcatel-Lucent 2009
One contactless tag, many applications
12 | touchatag ™ | March 2009 12 | touchatag ™ | March 2009
•web •access
•payment
•loyalty•transport
•communication
•couponing
•advertising
PC access(partnership)
Alcatel-LucentOmnitouch MyTeamwork
Touchatag email server
Touchatag SMS server
Alcatel-LucentAdvertising selection service
Pre-paidPost-paid
Facebook & Twitter through Touchatag
Alcatel-Lucentrating engine
%
• catalogue of own and 3rd party applications
• NFC stickers and handhelds
All Rights Reserved © Alcatel-Lucent 200913 | touchatag ™ | March 2009 13 | touchatag ™ | March 2009
Touchatag Offering
LoyaltyCouponing
MyTeamwork
Interactive advertisingPayment
SMS
Time-registrationVoicecall
8610 ICCVouchers
API
Applications Catalogue
Tags Readers
•eValue solution •Your solution
Touchatag™ Application Correlation Server
5931 ADSS
All Rights Reserved © Alcatel-Lucent 200914 | touchatag ™ | March 2009
Business model
Running the Application Correlation Server
1. subscription fees
free for consumers and application developers in prototype phase
2. Whole Saler
Existing Card Service providers to provide auxiliary services
MNO to bundle Applications with NFC Devices
3. Certification fees of readers/tags
All Rights Reserved © Alcatel-Lucent 2009
Case study Accor Services: contactless payment + many more
Accor-Service: Leading provider of employee incentives Lunch meal vouchers – Gift voucher – Eco vouchers
# 30 Million beneficiaries (employees) under portfolio in 40 countries
# 1 Mio affiliates (PoS) under portfolio in 40 countries
Switch from paper to e-vouchers via contactless tag with payment application
Time-savings and cost-saving for customer (employer)
Growth opportunity by new value added services
All Rights Reserved © Alcatel-Lucent 200916 | touchatag ™ | March 2009 16 | touchatag ™ | March 2009
Accor Services contactless payment pilot extended
Pilot in Antwerp and Namur, Belgium
Since June 2008
250 users
NFC stickers
5 retail outlets
Accor Services Electronic Meal Vouchers
Possibility to top-up SVA account
Extended with
All Rights Reserved © Alcatel-Lucent 200917 | touchatag ™ | March 2009 17 | touchatag ™ | March 2009
Accor-Service Case Study
NFC•Paper vouchers E-vouchers
•+
future
%
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