tour de francis @ mipddoc "factual meets the brands"
Post on 28-Nov-2014
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TOUR DE FRANCIS DOCUMENTARY:https://www.youtube.com/watch?v=TmN4OF_6qMU
TOUR DE FRANCIS TRAILER:https://www.youtube.com/watch?v=9RQAqwqmtNc
TOUR DE FRANCIS IDENTS:https://www.youtube.com/watch?v=hjxnw7Qu2gM&list=PLBm-S8criC8fjzmUabrIrL6f4_S-E6IMk
KNOW YOUR BRANDNo point pitching an idea that’s off-message
WHY A FILM?Are you bringing something to the party that traditional advertising can't?
THE INVISIBLE MOVIEHave a plan to get your film seen
BUDGET VS MERITOnly you can decide whether you need the money or the awards most
“All in all, this will actually make me visit Halfords again despite my hate of big retail groups.”
“Your agency and marketing team should be congratulated - it became part of the viewing experience that ITV4 have created. From a happy viewer and reborn cyclist.”
Facebook fan, Halfords Cycling
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