tourism management - ie - reinventing higher education todos... · industry introduction +tourism...
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“One’s destination is never a place,
but a new way of seeing things.”
Henry Miller (1891-1980)
Tour
ism
Man
agem
ent
Format:Blended*
Profile: ProfessionalandExecutive Locations: InternationalLocation,OnlineandMadrid. WEB: www.ie.edu/tourism-management
*Combinesface-to-faceandonlineinteractiveperiods
**InadditiontoIE’sCoreMBA
Tour
ism
Man
agem
ent
QUICKFACTS
Language:English Duration:6months**
TheGlobalMBA+andtheExecutiveMBA+aretwopart-timeprogramsdesignedtobecompatiblewithprofessionalactivity. Itscurriculumcombinesthewell-roundedcontentofanMBAfromIEBusinessSchoolwiththedepthofaSpecializedProgram.Itscustomizationoptionsletyoutailortheprogramtoyourprofessionalneedsandpersonalcircumstances.
Out of your choiceAn exclusive experience
Global MBA+
Executive MBA+
+networking +specialization +opportunities
At IE Business School we believe that the powerfulcombination of an MBA with specialized knowledgefromtheTravel&Tourismindustryisthemosteffectivebusinesseducationfortomorrow’sindustryleaders.
IE’ssequenceoftheCoreMBAfollowedbyaspecializedmodule in Tourism Management ensures a solidgroundinginbusinesseducation,whichisthenapplied
incontext for theTourism industry.Pleasenote thatSpecializedProgram+TourismManagementcannotbetakenseparately.IthasbeendesignedspecificallytofollowtheCoreMBAmoduleandcompletestheMBAexperienceforstudents.IEMBAalumniareexemptfromthisruleandmayjointhismoduleseparately.
Tourism Management
Face
-to-fa
ceB
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kly
Blen
ded
COREMBAPROGRAM(Chooseone)
MODULE
+TourismManagement
Nov
Nov
Nov
,Mar
Apr
English
Intakes
...if
your
pro
file
isE
xecu
tive
MBA
+
Blen
ded
Blen
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...if
your
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file
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TheSpecializedProgramstartsinSeptemberandisofferedintheBlendedformat.
TheCoreMBAPeriodisofferedinEnglishorinSpanish
Thetourismindustryisoneofthelargestandfastest-growingindustriesintheworldandplaysavitalroleforthosecountriesthatrelyontheincomeandemploymentopportunitiesgeneratedbytheserviceindustry.
Asaresultoftherecentglobaleconomiccrisisandthefastemergenceofnewmarkets,thedemandoftheinternational
Travel&Tourismindustryhaschangeddramatically,withseriousimplicationforthisserviceindustryworldwide.
Delivering excellent results, and coming up withcompetitiveandinnovativestrategies,hasbecomequitethechallengethatrequiresindustryspecificknowledgeandexpertise.
INDUSTRYINTRODUCTION
+Tourism Management / 5
KEYBENEFITS•A stimulating learning environment with
emphasis on innovation, entrepreneurshipand social responsibility, that connectshighlyqualifiedstudentswithaworld-classinternationalfacultyofexpertsandleadersinthetourismindustry.
•360ºviewoftheTravelandTourismindustry.
•Globalnetworkingwithintheindustry.
•Companyvisitstoemergingbusinessesintheindustry.
•IEBusinessSchoolisaffiliatedwiththeUnitedNationsWorldTourismOrganization.
CAREERIMPROVEMENTSuccessfulgraduatesdisembarktheir+TourismManagementjourneywithdistinguishedandvaluableindustryspecificknowledge, prepared to take on any management position in the sector and build on personal and professionalrelationships that will last a lifetime. Others have made use of IE’s entrepreneurial spirit and started their owncompanies.
Tourism Management
CLASS PROFILE
AIMEDAT…+TourismManagement is aimedat experiencedprofessionalswhoarereadytotakethenextstepintheircareersasfutureleadersintheinternationaltourismindustry.Participantsaredynamic,motivatedandinnovativeindividualswithstronginterpersonalskillsandculturalawareness.
Gender
Nationalities
American,Argentinean,Belgian,Brazilian,British,Chilean,Chinese,Colombian,CostaRican,Cuban,Dominican,Dutch,Ecuadorian,SalvadorianFrench,German,Guatemalan,Italian,Mexican,Peruvian,Spanish,Swedish,Venezuelan
RepresentedCompanies
AccorAmadeusAmericanExpressTravelBarcelóHotels&ResortsCaribbeanTourismOrganizationCarlsonWagonlitTravelHiltonIberiaIntercontinentalHotelsGroupLANAirlinesLastminute.comMarriottOrbitzWorldwideParadoresdeTurismoSolMeliáHotels&ResortsStarwoodTACAInternationalAirlinesTUIViajesElCorteInglésVuelingAirlines
GeographicOrigen
15% Middle East
50%Europe
7%Others
5%Latin America
8%North
America
15% Asia Pacific
Sub-Sectors
5%F&B
40%Hospitality
20%Airlines
15%Tourist and Destination
Administration
5%Consultancy
5%Other
10%Leisure and
Entertaiment
Male47%
Female53%
+Tourism Management / 7
PROGRAMSTRUCTURE
SepOneweekinInternationalLocation
InteractiveOnlinePeriod
FebOneweekinMadrid
5-6months
SeptemberFebruary-March
GlobalMBA+orExecutiveMBA+
9-11months
COREPROGRAM
Tourism Management
PROGRAMSTRUCTUREThe+TourismManagementspecializedprogramcombinesface-to-faceperiodswithonline interactive distance learning periods; a format that guarantees maximumflexibilityand is ideal for thebusyagendasofprofessionalsandexecutives in theTravel&Tourismindustries.
During the face-to-face periods, guest speakers from the public and the privatesectorssharetheirbestpracticeswiththestudentsthroughlecturesandcompanyvisits.
Online interactive learning periods occur between each face-to-face module,ensuringcontinuedlearningandconnectionbetweenclassmatesforthedurationoftheprogram.
SPECIALIZEDCOURSESHospitalityManagementTransportation&MobilityDestination&LeisureManagementDistributionSystemsServiceManagementEntrepreneurshipe-Commerce&SocialMediaTheRestaurantsector:F&BRealEstateYield&RevenueManagementSustainableTourism
Please note that some program content may be subject to change.
+Tourism Management / 9
BLENDED EXPERIENCE
IE’s blended methodology consists of combining intense short face-to-face periods withinteractiveonlineperiods,allowingcross-culturalteamstoworkonglobalprojectsregardlessoftheirgeographiclocation.Thevirtualcampus,throughwhichthecontentsoftheprogramarebeingdelivered,runsactively24/7.Complementingtheonlineforumdiscussions,participantswork with a variety of digital distance learning tools; from video conferencing and instantmessengertoonlinedocumentsandVOIP.
FACULTY
AlbertBarra,CEO,Hoteljuice.com,Spain
AlfonsoCastellano,FounderandManagingDirector,Mindproject.MemberoftheExpertsinTourismMarketingCommitteeatSecretariadeEstadodeTurismo,Spain.
AngelDíazPresidentAdvanceLeisureServices,Spain
BernardoCabotSeniorVicePresidentAsiaPacific,MeliáHotelsInternational,China
GiulianoGasparin,SeniorAssocaite,HVAGlobalHospitalityServices,Spain
Theadmissiontothe+TourismManagementmoduleisintegratedinthedefiniteadmissiontotheGlobalMBA+orExecutiveMBA+programs.IfthelanguageofinstructionofthemodulediffersfromthechosencoreMBA,languageproficiencymustbedemonstratedduringtheinterviewstageoftheadmissionsprocess.AlumnithathavepreviouslyacquiredanMBAdegreewithIEandwishtotake+TourismManagementasanadd-onmodulemustsubmittheirupdatedCVandcarryoutaninterviewwithamemberoftheAdmissionsCommittee.
Ifyouthinkthatthe+TourismManagementspecializedprogramisrightforyou,startyouronlineapplicationatwww.ie.edu/tourism-management/admissions
The+TourismManagementspecializedprogramhasanexcellent facultymadeupof full-time IEBusinessSchoolprofessorsandofassociateprofessorswhoareallmanagersofleadingcompaniesinthetourismindustryworldwideandcansharetheirmanagementknowledgeandexperienceinthishighlydynamicsector.
Jean-FrancoisNoguéCorporateFoodBeverageDirector,NHHotels,Spain
NicoleLopezVicePresidentFinance&InvestorRelations,EuroDisney,France
PilarMonzónGeneralManagerInterContinentalPorto-PalacioasCardosas,Portugal
RamónDíazBernardoProfessorofMarketingIEBusinessSchool,Spain
SherylKimesProfessortoYield&RevenueManagementCornellUniversity,USA
ADMISSIONS PROCESS
Legal disclaimer: Please note that the above mentioned program information may be subject to changes
+Tourism Management / 11
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