tourism marketing and management master's degree programme

FINLAND UNIVERSITY

International Master’s Degree Programme in Tourism Marketing and Management

UEF Business School

3 campuses

4

15 000

(Joensuu, Kuopio, Savonlinna)

faculties

degree students

20 000 adult education students

2 800 members of staff

€234 million of overall funding

Joensuu

Savonlinna

Kuopio

UEF Rankings

UEF Rankings

Centre for Tourism Studies

Centre for Tourism Studies

OUR EXPERTISE ACHIEVEMENTS

Coordinator of Finnish University Network

for Tourism Studies for

20 years

Tourism research for

15 years

Funding from European Commission, Tekes – the Finnish Funding Agency for Innovation, Nordic Innovation Center, European Union

Regional Development Fund

Proven record in international

research

117

peer-reviewed journal

articles

Centre for Tourism Studies

• Coordinator of Finnish University Network for Tourism Studies for 20 years

• Tourism research for 15 years

• Proven record in international research

• Funding from European Commission, Tekes – the Finnish Funding Agency for Innovation, Nordic Innovation Center, European Union Regional Development Fund

• 117 peer-reviewed journal articles

SOME OF OUR EXPERTISE AND ACHIEVEMENTS

VAIHTOEHTOINEN ESITYSMUOTO

Tourism Marketing and Management

International Master’s Degree Programme in

Tourism Marketing and Management

• 15 students start Fall 2017

• Two year program in Joensuu campus

• Tuition Fee 8 000€ per year, total of 16 000€

• Students will receive M.Sc. (Econ. & Bus. Adm.)

Application period starts 1.12.2016 and ends 13.1.2017

Curriculum

Technology Nature Well-being Sustain-

ability

1st Year

Introductory studies (5-10 ECTS) Methodological studies (5-10 ECTS) Studies in the major subjects (18-36 ECTS)

Tourist Behavior 6 ECTS Destination Marketing 6 ECTS Destination Management 6 ECTS Project work in Tourism Business 1-6 ECTS

2nd Year

Studies in the major subject (6-12 ECTS) Experience Design 6 ECTS Information and Communication Technologies in Tourism 6 ECTS

Master’s seminar 10 ECTS Master’s thesis 30 ECTS

GRADUATION: M.Sc. (Econ.)

Minor

studies (25-

30 ECTS)

Choose freely, for example: - Entrepreneurship - Statistics - Management - Marketing - Digital business - Geography

Content of studies

Target group

• Our programme benefits especially those who work in the field of tourism business and hospitality management. Participants will gain extensive knowledge of tourism, marketing, management and development.

• This programme is suitable for e.g.:

– destination management personnel

– destination marketing personnel

– marketing managers

– hospitality managers

– district development officers

– rural development officers

– tourism marketing officers

Learning outcomes

After completing the programme, participants will:

• know about the latest developments and research in the field

• be able to apply their insights to everyday business

• understand the meaning of customer value as the cornerstone of modern business

• be able to provide useful insights into customer-based research

• create insights to develop existing and new services that lead to increased customer satisfaction

Availability

Available upon request for commissioned groups either onsite in the country of destination or in Finland.

Programme structure and length

The programme of 120 ECT will be carried our over a period of two years. The programme is taught in English.

Why our program?

• Top quality university

• Excellent staff

• Close collaboration with businesses

• Practical skills and knowledge

• Unique curriculum with strong focus

• We are developing tourism

Team

51 peer-reviewed

journal articles

Including • Tourism Management, • Journal of Travel Research and • Journal of Travel & Tourism

Marketing

Consultancies, keynotes, supervised PhDs, tourism projects

Juho Pesonen Director of MDPTMM email: juho.pesonen@uef.fi tel: +358 40 184 2698

Raija Komppula Professor email: raija.komppula@uef.fi tel: +358 50 438 7475

Henna Konu Project manager email: henna.konu@uef.fi

Juho Pesonen,

programme coordinator, Ph.D. (Econ.), Centre for Tourism Studies

juho.pesonen@uef.fi

More information at

www.finlanduniversity.fi