traditional and new media
Post on 15-Jan-2016
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traditional and new media.
The new alliance between
Brian SheehanAssociate Professor of AdvertisingSyracuse University
“The medium is the message.”
“The medium is the message.”
“Grabbing you by the MuMu.”
“COMMUNITY”
“PERSONALIZATION”
“SHARING”
“MOBILITY”
iTV
Traditional
New
The medium is becoming nothing more
than a time, a place
and occasion.
What's really driving the changes ?
How does it help us be more successful ?
What does the future of
media look like ?
Technology isn’t driving changes; consumers are.
Lesson One:
1
“The Changes Are Not Technology-Driven”
In the new world of media,
there are no consumers, only people.
Lesson Two:
2
“The consumer isn’t an idiot; she’s your wife.”
stupid!
We’re people,
People Power
ANSWERS
The power of stories
Text Me.
• Are traditional and new media working well together today?
• Would you like me to finish my presentation in 45 min. or less?
Type Y or N to each.
310-717-0291
Lesson Three
3
The future of media looks like
the best examples from today.
Lesson Three:
3
Engaging
Personalized
About Sharing
People-Driven
Engaging
Personalized
People-Driven
Engaging
Mobile
Engaging
Personalized
About Sharing
People-Driven
Power of people to shape
their own experience
Response:
YES
NO
“The essential
difference between
emotion and reason
is that emotion leads to
action while reason
leads to conclusions.” Donald CalneNeurologist
It’s the message!
traditional and new media.
The new alliance between
Brian SheehanAssociate Professor of AdvertisingSyracuse University
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