traklight indiegogo crowdnetic practice safe crowdfunding

"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP

Vault, LLC. All Rights Reserved.

Mary JuettenFounder & CEO

Traklight

Dara Albright, Chief Strategy Officer

Crowdnetic

Bret HarrisStrategic Partnerships

Indiegogo

Summary

IDENTIFY IP

PROTECT IP

CAMPAIGN IP

GET READY FOR EQUITY

REWARDS ADVICE

Start on the Right Trak

Do NOT start with creating a:

Campaign

Pitch

or

Business Plan

THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

Why Care…

• IP theft costs US companies $250 billion annually

• 100% of all companies have IP

• 700K new startups annually vs. 20% protected IP after 1st year

• IP is most valuable asset and not on your Balance Sheet

• Exclude competition; Attract investment; Leverage & license

• Avoid IP loss, infringement, or business failure

What is IP?

• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes

WHO: IP Ownership Challenges

• Multiple Inventors• Who are you? Employee • Who has the Rights? Company or you?• Are you going global?

Step 1: IDENTIFY IP

WHY WHO

WHAT

WHEN

WHERE

✔

✔

STEP 2: Protect IP

• Do it Yourself:– USPTO.gov– Copyright.gov

• Hire a Professional:– Attorney, Consultant, Legal Zoom, Rocket Lawyer

• Secrets:– Notary, TRAKLIGHT IP VAULT, Copyright software

STEP 3: Ignorance is NOT a Defense

Be Careful:

Video

Copy

Business Plans

READ READ READ

Read License & Permission to Use

Check out Creative Commons

Crowdfinance: The Next Frontier in Financial Services

TRAKLIGHT’S CROWDFUNDING EDUCATIONAL WEBINAR

September 2013

By Dara AlbrightChief Strategy Officer of Crowdnetic

Founder of NowStreet JournalCo-Founder of LendIt

dalbright@crowdnetic.comTwitter: @NowStreet

What Crowdfinance is NOT

New Yorker Cartoon by David Sipress

It is simply conventional finance but instead of capital coming from big

institutions or Government entities, it is obtained by pooling small amounts of monies from a crowd of individuals

What Crowdfinance ACTUALLY is

• crowdfinance can be broken into three different sub categories:– personal finance– corporate finance– public finance

• and it can be structured as debt or equity

Just like traditional finance…

Personal Finance:P2P or Peer-to-Peer Lending

Corporate Finance:P2B & Online Lending, Reg D Crowdfunding, DPO Crowdfunding

Public Finance:Intrastate Crowdfunding or Locavesting

Same categories, difference players

• The undemocratic flow of capital • Investor Mentality• The intermediaries• The entire path of capital

formation

So what’s changed?

$$$$

The Undemocratic Flow of Capital

This undemocratic flow of capital is what is exacerbating the Nation’s Wealth

Divide

The undemocratic flow of capital

“Crowdfinance is governed by the same principle that built this country in the first place: Allowing Americans to invest

in the ingenuity of their fellow Americans”

“Crowdfinance is governed by the same principle that built this country in the first place: Allowing Americans to invest

in the ingenuity of their fellow Americans”

The Result of Democratized Investing

Allowing it citizens to invest in the ingenuity and innovation of its fellow citizens is what enabled

America to transform from a vast farm land to the greatest economic superpower in the history of the

world!

Investor Mentality

Today’s investor is starving for yield

Investor Mentality

This new generation of investors desire more than a financial return

The Intermediaries

The Intermediaries

“Crowdfinance will help ignite the resurgence of the small cap

underwriters who, throughout history, have consistently fostered economic

growth by bringing some of the world’s most promising

innovations to the investing public.”

The New Path of Capital Formation

Contact Information

THANK YOU!

Dara Albright, Chief Strategy Officerdalbright@crowdnetic.com

14 E. 44th Street, 5th FloorNew York, NY 10017Direct 212.867.4490 x20

Common Crowdfunding

Mistakes

Bret HarrisSenior Strategic Accounts Manager

kt2G1

Raise money

Gauge demand & mitigate risk

Connect with your audience

Gain visibility

Why crowdfunding?

kt2G1Why people contribute

Passion

Participation & Pride

Perks

kt2G15 common crowdfunding mistakes

Crowdfunding = winning the lottery1.

2.

3.

4.

5.

kt2G1Mistake #1

Preparation is key to success

Campaigns require constant effort promotion

Make sure to have a plan before you start

Crowdfunding ≠ winning the Lottery

kt2G1High grossing campaigns

kt2G15 common crowdfunding mistakes

Crowdfunding = winning the lottery

Setting a goal that is too damn high

1.

2.

3.

4.

5.

kt2G1“Green Bar Effect”

The Green Bar EffectHigher goal doesn’t always mean more money!

kt2G1Setting a reasonable goal

Why is setting an accurate goal so important?

Psychology of the crowd

The 30% rule

87% of campaigns that hit their goal exceed it

The “green bar effect”

kt2G15 common crowdfunding mistakes

Crowdfunding = winning the lottery

Setting a goal that is too damn high

Jumping the gun with marketing

1.

2.

3.

4.

5.

kt2G1Mistake #3

Only one chance at a first impression

Timing is everything!

Marketing schedule is key

Jumping the gun with marketing!

kt2G15 common crowdfunding mistakes

1.

2.

3.

4.

5.

Crowdfunding = winning the lottery

Setting a goal that is too damn high

Jumping the gun with marketing

Dry business-like pitch

kt2G1Mistake #4

Tell a compelling story

Know your audience

Personal touch, transparency

Visuals!

Your pitch is the face of your campaign

kt2G1Mistake #4

kt2G1Mistake #4

kt2G15 common crowdfunding mistakes

Crowdfunding = winning the lottery

Setting a goal that is too damn high

Jumping the gun with marketing

Dry business-like pitch

Perks that don’t work

1.

2.

3.

4.

5.

kt2G1Mistake #5

70% of successful campaigns offer 5-8 perks

Pricing is crucial – be realistic

Keep fulfillment in mind

Perks are important!

kt2G1Mistake #5

Pricing Fulfillment

kt2G1Recap

Crowdfunding = winning the lottery

Setting a goal that is too damn high

Jumping the gun with marketing

Dry business-like pitch

Perks that don’t work

1.

2.

3.

4.

5.

kt2G1We’re here to help you succeed!

Blog: for insights, tips and ideas:https://www.indiegogo.com/blog/

Indiegogo.com: to view other successful campaigns:http://indiegogo.com

Help Center: for answers to specific questions:http://support.indiegogo.com/forums

Additional Questions: contact us: support@indiegogo.com

Our Customer Happiness Team is here for you

Thank you!

kt2G1

kt2G1

Mary Juettenmejuetten@traklight.com@traklightFacebook.com/traklight

Bret Harrisbret@indiegogo.com@indiegogo

Dara Albright

dalbright@crowdnetic.com @nowstreet

Visithttp://hub.am/1ar6f4v

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