transcomm awards 6c) best blog - transportation.org · 2019. 8. 5. · 6c) best blog. the inside...

TransComm Awards 6c) Best Blog

The Inside Lane Published the last Wednesday of every month, ADOT’s newsletter features stories about employee accomplishments, continuous improvements to agency processes, messages from executive leadership and the public, games and puzzles, and other important announcements.

Connecting One ADOT Front and center on ADOT’s intranet homepage, The Inside Lane Online • cross-posts newsletter stories

every Monday, Tuesday and Thursday.

• keeps employees in the know. • spotlights employee

achievements. • breaks down work silos to tell

one ADOT story.

Online Exclusives • Post every Wednesday • Feature employee

achievements • Provide timely

information about benefits, improvement opportunities, agency goals and objectives

Leadership Matters • Open every newsletter • Provide executive

leadership platform to speak to whole agency

• Reinforce agency culture, values and direction

Friday Roundups • Post every Friday • Link to ADOT’s other

platforms (news releases, ADOT Blog, Flickr, YouTube, mentions in news media, etc.)

• Keep employees in the know about what’s happening in the news

Puzzles and games • Can be word scrambles, spot

the difference, caption contests

• Encourage active participation with blog

• Reward winning participants with gift bags, picture in newsletter

• Provide opportunities to reinforce agency values, culture in a fun way

Image galleries • Allow more images

to accompany stories than print newsletter

• Engage audience with more visuals and compelling images

Blog tags • Classify posts by topic • Provide information on

what kind of stories are popular

• Allow readers to click to find similar stories

By the numbers • Total unique pageviews: 42,851 • Total percent engagement: 1.14% • Average time on page: 3 min 51 sec • Most popular post: “Spot incentives

recognize ADOT employees who go above and beyond” (March 21, 2019)

The Inside Lane Online’s readers are spending time reading our stories — ADOT’s stories! With a new story to read every day, everyone gets the chance to learn about what other parts of the agency are up to and how we’re all working toward a safe, efficient, cost-effective transportation system. We all have our stories, but we’re all One ADOT!