transformational change management> sustainability
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Transformational Change Transformational Change Management> Management> SustainabilitySustainability
• Bob Doppelt• John P. Kotter• Douglas McKenzie-Mohr
Leading ChangeLeading ChangeWhy transformation efforts failWhy transformation efforts fail
John P. Kotter
John P. Kotter, Harvard “B School”John P. Kotter, Harvard “B School”
http://www.kotterinternational.com/Default.aspx?showvideo=true&ID=117
Define “change management”Relevance of change management to
Sustainability?John P. Kotter?Obstacles to implementing any major change?Why is “sense of urgency” important?Membership of “guiding coalition”?Purpose of a “vision”Appropriate means of “communication”?Importance of “employee empowerment”?“Short-term wins”?Indicator that change has been implemented?
TopicsTopics
Change ManagementChange Management
Change Management - a structured approach; e.g., process to achieve change in individuals, teams, organizations and societies.
Source: Wikipedia
Obstacles to Implementing TQMObstacles to Implementing TQMLack of a company-wide definition of quality.Weak leadershipLack of a formalized strategic plan for change.Lack of a customer focus.Poor inter-organizational communication.Lack of real employee empowerment.Lack of employee trust in senior management.View of the quality program as a quick fix.Drive for short-term financial results.Politics and turf issues
Vision ExampleVision ExampleThe University of New Hampshire (UNH) is nationally recognized as a Sustainable Learning Community* -- a land grant, sea grant, and space grant university that unites the spirit of discovery with the challenge of sustainability across its Curriculum, Operations, Research and Engagement:
• Curriculum: Educating citizen-professionals to advance sustainability in their civic and professional lives• Operations: Embodying first principles and best practices of sustainability• Research: Serving society with scholarship that responds to the most pressing issues of sustainability • Engagement: Collaborating locally to globally with extension and outreach
-- through four initiatives designed around four foundational systems of sustainability – biodiversity, climate, food, and culture.
When have you implemented When have you implemented the change?the change?
When employees say,
“…………………..this is the way we do things here.”
Leading Change Toward Leading Change Toward SustainabilitySustainability
Bob Doppelt
Change dominant-mind set to include Sustainability
Organize deep, wide and powerful Sustainability teams
Change the goals by crafting vision and guiding principles
Restructure rules of engagement
Tirelessly communicate need, vision and strategy
Correct feedback loops by encouraging and rewarding learning and innovation
Adjust parameters by aligning systems and structures
Align governance with Sustainability
Fostering Sustainable Fostering Sustainable BehaviorBehavior
Douglas McKenzie-Mohr
Fostering Sustainable BehaviorFostering Sustainable Behavior
www.cbsm.com/public/world.lasso
Five StepsFive Steps
1. Identify desired behavior2. Identify a baseline; i.e., lag time between
behavior and environmental impact3. Research benefits and barriers of
achieving behavior4. Create and implement a strategy to
influence behavior5. Measure outcome, evaluate results and
refine strategy
A Few ExamplesA Few Examples
Town of Stow – Community Engagement
Public Consulting Group (PCG)
Environmentally Friendly Food System
Sustainability PlansSustainability Plans
Actionable
Practical
Implementable
Result-oriented
Provide a “Road Map” for the Client
Sustainability PlansSustainability Plans
Research Report
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