transformational impact of cloud labor session1 062314v1

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014

Transformational Impact of Cloud Labor

John Hoskins & Daniel Grayjhoskins@amazon.com

djgray@amazon.com

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 201422

][ What does Cloud Mean?

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20143

1. Elastic Capacity ][

3

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20144

2. On Demand Availability ][

4

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 201455

[ ]3. Pay as you go, for what you use

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20146

On and Off

Predictable peaksMissed

Opportunity

Fast GrowthWASTE

Resource Usage Patterns ][

6

Variable peaks

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 201477

][ What is Crowdsourcing?

A large group of people = Mob

Add a common interest = Crowd*

* Wikipedia definition of Crowd

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 201488

][ What is Cloud Labor?

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20149

_Large, Scalable workforce

_Critical mass environment, on demand

_Change the cost paradigm from fixed to variable

_Programmatic Access (API)

_Quality controls and workflow “building blocks”

9

][ Characteristics of Cloud Labor

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20141

0

Crowd Trends[ ]

Image provided by Crowdsource.org

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20141

1

][ What does this mean for Customers?

• New process paradigm.

• Better cost control and measurable savings

• Transformational deliver metrics: real time and

scalable.

• Opportunity for greater optimization and innovation.

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20141

212

][ What is Mechanical Turk?

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20141

3

• Scalable workforce

• Optimized for microtasking

• Critical mass environment, on demand

13

][ Cloud Based Labor

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20141

4

Global Workforce ][14 (as of Apr 19th, 2012)

500,000 Workers

190+ Countries

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 20141

5

• Quality controls and workflow “building blocks”

• Change the cost paradigm from fixed to variable

• Programmatic Access (API)

• Critical mass environment, on demand

15

][ Marketplace for Work

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014

Thank You