transformational testimonials action guide · 2017-04-11 · transformational testimonials: action...

Transformational Testimonials: Action Guide 1

Transformational Testimonials: Action Guide 2

REMEMBER: You need to use testimonials because your

customers will always be more

_________________ than you are.

Absolutely, always and ______% of the time.

Transformational Testimonials: Action Guide 3

The Three Critical Factors Make A

Transformational Testimonial:

First they must include ____ ___________

______________ in order to pass the BS detector

Second, they must use _____________ formatting

Third they must address your potential client’s

biggest ______________.

Transformational Testimonials: Action Guide 4

Getting Past The BS Detector

When it comes to testimonials, we all have our

______ detector on.

Four Questions Our Target Clients Ask When

Reading Testimonials:

Is the _______________ similar to mine?

Can I relate to the _______________of the person

giving the testimonial?

Is the _______________ in the picture similar to

me?

Does the testimonial include __________

/ _______________ contact information?

Transformational Testimonials: Action Guide 5

My BS Detector Checklist:

Yes / No

I include testimonials of my clients who

have a situation similar to the clients I

want to attract.

Yes / No

I include testimonials of my clients who

have a similar location to the clients I

want to attract

Yes / No I include pictures of my clients in their

testimonials

Yes / No

I include pictures of my clients who

look similar location to the clients I

want to attract (where possible)

Yes / No I include real contact information in my

testimonials (where possible)