travel 3.0

Social Media

Marketing and Communication

Laurel Papworth

You can find these slides at:http://slideshare.net/Silkcharm

Deep content, 1-to-many, PR

blogsearch.google.com

Open, broadcast yet ripples

Facebook – personality profile

Viral Carriers & Touch Points

• Mini-Feed• News-Feed• Requests/Invites• Notifications• Email• Shared Items• Profile Page App Discovery• Application Directory

EVENTS

Book

email

Profile – Viral activity for member

MiniFeed

NewsFeed

Requests

Notifications

NewsFeed– Viral activity of friends

Email notifications

Auto-emails out News

Application have tracking

Top Facebook Applications

Application – Where I’ve Been

Apps for Facebook, Myspace, blogs

• Salesforce makes 60% revenue from website sales, 40% from Open API Applications

• Amazon does more traffic through these apps than through amazon.com sites.

• eBay saw an increase transactions of 84% by adding 140,000 developers.

Travel 3.0

Instant, always on, Little Bits Everywhere,

Video of Aloft

Aloft Hotels in Second Life http://www.youtube.com/watch?v=rwpcEr1Ny4I

Personally made Machinima flying through Google the video shows Las Vegas hotels with video and reviews attached. Coming soon: virtual world social network layer with avatars in hotels.

Google Earth is now available on the iphone http://www.youtube.com/watch?v=_6oqKL2j8eA