travel booking. personalized. · 2016-02-02 · personalization has been proven to work in other...

T R A V E L B O O K I N G . P E R S O N A L I Z E D .

GADI BASHVITZ

CO-FOUNDER & CEO

GADI@OLSET.COMWWW.OLSET.COM

@OLSETINC

Conversion rates for online travel agencies are very low (<2%).

Consumers expect a personalized booking experience.

C O N V E R S I O N

P E R S O N A L I Z A T I O N

T H E P R O B L E M

Proprietary & confidential2

OLSET offers an IAAS solution that travel companies use to improve conversions bypersonalizing the search, recommendation

and booking experience for their users.

S O L U T I O N

Proprietary & confidential3

S U P E R I O R C O N V E R S I O N M E T R I C S

O D I G E O P o r t u g a l A / B t e s t s h o w s > 3 6 % h i g h e r c o n v e r s i o n s f o r O L S E T r e s u l t s v s . O D I G E O r e s u l t s

Proprietary & confidential4

We have since deployed to their Italy site (100X larger than Portugal and have sustained conversion increase of 21% for the past 4 weeks)

S U P E R I O R C O N V E R S I O N M E T R I C S

F a r e p o r t a l i s s e e i n g a n a v e r a g e u p l i f t o f 2 3 . 7 % o f h o t e l u p - s a l e s

Proprietary & confidential5

Personalization has been proven to work in other industries, but travel is

behind the adoption curve.

The last 10 years in travel have been about laying the pipes.

The mobile booking revolution is here. Companies can’t afford to not

personalize.

Companies are sitting on troves of data but not doing anything with it.

P E R S O N A L I Z A T I O N

I N F R A S T R U C T U R E

M O B I L E

D A T A

W H Y N O W ?

Proprietary & confidential6

M A R K E T O P P O R T U N I T Y

T o t a l M a r k e t > $ 2 0 0 B n

$130Mn ARR

3 Levels of Customers for B2B

Large - 25x ARR $1.5Mn = $37.5Mn

Medium - 65x $600k = $39Mn

Small - 1,200 x $45k = $54Mn

SaaS pricing based on searches or PNRs- common in the industry

Proprietary & confidential7

M A R K E T O P P O R T U N I T Y E X P L A I N E D — T O P O T A s

Top 25 OTAs globally have a combined 1Bn monthly searches

But only 19.3Mn bookings per month

And generate $875Mn in monthly commissions

Assuming OLSET improved conversations by 5%:

Monthly commissions will go up by $44Mn

Assuming a 10% cut OLSET’s monthly SaaS

revenue is $4.4Mn

Proprietary & confidential8

O L S E T T E C H T A L K

Traveler ProfileCollaborative Filtering

Hotel InventoryContent Based

Recommendation Engine

Personalized RecommendationsKnowledge Based

Proprietary & confidential9

P R O G R E S S O V E R 1 8 M O N T H S

T E C H N O L O G Y C U S T O M E R S L E A R N I N G

Largest global sentiment DB — 200Mn sentiments

Knowledge-based recommendation engine

ML for continuous improvement

2 top TMCs

3 top OTAs

#1 GDS

Top 3 itinerary tool

Traveler profiles

Optimized algorithms

Reduced deployment time 50%

US Utility Patent: US: 2014/0114705 / Also filed in the

EU

Proprietary & confidential10

D E M O

Proprietary & confidential11

C O M P E T I T I V E L A N D S C A P E

TR

AV

EL

ER

DA

TA

REVIEW SENTIMENT DATA

OTA / TMC Focus OTA / TMC Focus

Hotel Property Focus Hotel Property Focus

HOME GROWNSOLUTIONS

Proprietary & confidential12

Realtime At abandonment

Follow up

Remarket

Personalization Opportunities

G O T O M A R K E T

O T A

ODIEGO — 75Mn monthly visits

FarePortal — #5 OTA - $4Bn, 20Mn monthly visits

LBF Travel — 12Mn monthly visits

G D S

AMADEUS — #1 GDS globally

Sentiments in web services — 20,000 travel agencies

OTA Referral — >750 OTAs

CheckMyTrip — ~1Mn itineraries in the platform monthly

T M C

BCD Travel — #3 TMC, $24.2Bn

Adelman Travel — #14 TMC, $597.4Mn

Proprietary & confidential14

S U P E R I O R C O N V E R S I O N M E T R I C S

A / B t e s t s h o w s 1 0 . 4 % h i g h e r c o n v e r s i o n s f o r O L S E T r e s u l t s v s . E A N r e s u l t s

Proprietary & confidential15

C U S T O M E R S L O V E U S

“The feedback from our customers is very positive. They are excited to have this knowledge which helps them make better decisions.”

“Our partnership with OLSET allows us to provide today’s travelers with the services they are demanding—in this case with personalized hotel recommendations—which will

significantly improve hotel bookings on the CMT platform.”

M I C H A E L B A Y L EHead of Mobile

Amadeus IT Group

I V A N I M A N ACIO

Adelman Travel

Proprietary & confidential16

O L S E T L E A D E R S H I P

G A D I B A S H V I T ZFounder & CEO

A M Y N S H E R I F FFounder & CTO

E R I C W USenior Developer

Merced Systems, Verint Tellme, Microsoft, Travelocity Google

+3 Engineers, +1 Product, +1 Marketing

Proprietary & confidential17

D r . Y u p e n g K o n gData Scientist

GE, UCSF

O U R A D V I S O R Y B O A R D

E V A N K O N W I S E RAmex, GBT

E L L E N K E S Z L E RPresident, Travelocity for Business

B R I A N H A R N I M A NBrand New Matter

N O R M R O S ETravel Tech Consulting

H E R V E S E D K YPresident, Reed Exhibitions

A L E X L U Z A R R A G ASVP Strategy, Amadeus IT Group

Proprietary & confidential18

S T A T U S R E P O R T

F U N D I N G

Raised $1.7Mn on note (last cap $7Mn)

2 current investors committed to next round

T E A M

9 employees + 1 contractor

S T R A T E G I C

Partnership with Amadeus IT Group

US Utility Patent: US: 2014/0114705 / Also filed in the EU

P R O D U C T

Time to complete pilot reduced > 50%

Proprietary & confidential19

I N V E S T M E N T O P P O R T U N I T Y

$1Mn Seed Extension

50% committed

12 month runway

Fully deploy current customers + 3 additional

Proprietary & confidential20

T H A N K Y O U

GADI BASHVITZ

CO-FOUNDER & CEO

GADI@OLSET.COMWWW.OLSET.COM

@OLSETINC