travel content personalization on mobile with artificial ... · location for at least 30 minutes...

Travel content personalization on

mobile with Artificial Intelligence

What is Artificial Intelligence?

Computer systems able to perform

tasks normally requiring human

intelligence

GENERAL AI Knows how to discuss philosophy

while making your dinner.

APPLIED AI Knows it must break at a red light;

can only do so if it doesn’t rain.

How to create AI?

Preconditions for AI

DATA

PROCESSING

POWER

ALGORITHMS

/ METHODS

Why is it taking off now?

Massive increases in data storage

and processing capacity

Vast improvements in what data can

be gathered (especially via mobile)

Images of the environment

Distance travelled & speed of

travel

Lat/Lon Position

Distance to objects around it

3D mapping of environment

Example: Data for a Driverless Car

What you watch

How often you watch it

When you watch and for how

long

What you save for watching later

What do you rate

What type of content you watch

On which device you watch

Where you watch

Example: Data for Netflix

Example: Data for Travel

Example: Data for Travel

The % of Vegans amongst your customers?

Example: Data for Travel

The % of Budget Travelers amongst your

customers?

Example: Data for Travel

How many trips your customers are doing every

year and where?

(not just by using your services)

Location Knowledge

is Power!

Visiting a vegan restaurant and not changing

location for at least 30 minutes

Visiting a hostel and not changing

location overnight

Location changes out of the boundaries of

hometown

Location changes along certain routes &

with certain speed

How does AI build on that?

AUTOMATION

NEW PATTERNS

ADAPT ACTIONS

SEAMLESSLY

NO OR LITTLE HUMAN

INTERVENTION

Voice

Activated

Assistants

Facebook

News Feed

AI Applications in Travel

Recommendation and

Personalization

Source: McKinsey&Company: “How retailers can keep up with consumers”

Three Applications for AI in Travel

Customer

Service

Bots

Personal

Trip

Assistants

Content

Recommenders

Learnings and what can

travel companies do

Data is the key to your future AI

initiatives

Personalization is becoming a

must have

You need to start defining your

AI strategy now

Thank you!

Contact:

Tymon Wiedemair

Co-Founder & CEO

Email: tymon@ulmon.com

Benedikt Glatzl

Head of Product

Email: benedikt@ulmon.com

Ulmon GmbH

www.ulmon.com

Facebook: www.facebook.com/ulmon

Twitter: @ulmon

Vienna, AUSTRIA