travis petershagen digital media solutions manager – microsoft studios seattle podcasters network...

Travis Petershagen

Digital Media Solutions Manager – Microsoft StudiosSeattle Podcasters Network Organizer

Web 2.0 Small, componentized, community driven, blogs,

services, no vowels

New Media Podcasting, Streaming, User Generated Content,

shareable content

Community Social Networking, Rankings (ie -“digg”),

User Subscribes by Entering a URL into their Podcasting Client

Regular Interval

Real Simple Sydication

Information as Water (from RSS and Atom Programming).

Content divorced from formatting

http://www.blubrry.com/programs/278/crapmonkey/

Podshow

Podcasting is allowing the average person to “take back the media” Few Barriers to Entry No Gatekeepers (No FCC Regulations) No Borders Media on your own time No Topic is too Small (Narrow Casting)

Podcasts can be used to communicate information about products or services

Podcasts can put a human face on a company or organization

Podcasts can create a virtual experience around conferences and events

Microsoft: Channel 9 http://channel9.msdn.com/

Ontario Science Center: RedShiftNow http://www.redshiftnow.ca/report/

Xbox: Major Nelson http://www.majornelson.com/

RESPONSIBLE FOR REVENUE SUPPORTER OF REVENUE

Traditional Advertising

Merchandizing Subscription Model Product Placement Endorsements Sponsorships Donations (cost per action)

Brand Reinforcement Drive traffic to a

revenue generating property

Marketing

Content Licensing Podsafe Music Network Creative Commons

Bandwith Constraints Lots of Data on the move Peer to Peer Solution? (bit torrent)

Metrics How do you count audience

DRM Security VS Compatibility

Current: Speech Recognition (Everyzing, Pluggd) Podcasts synced to the Phone (Mobilcast) RSS Everywhere: Subscribing to Searches Advertising Insertion Technologies

Emerging: GPS enabled devices and Geo-tagged

Podcasts Peer to Peer or Torrent Delivery

Ask A ninja: