trignano, linda 2013 apics 093013

Trignano Consulting, LLCwww.trignanoconsulting.com

973-722-9961

Speak and Be Heard—Tips for Meaningful

Communication

Natural Leader

Quick Learner

Communicator

People Connector

Tech Savvy

Hard Worker

Action Oriented Go

Getter

Problem Solver

Dependable

Collaborator

Team Player

is your unique value promise.

Your

How you speak How

you appear

Your Online Image

3 Ways to Catch the Attention of Others

Communication includes:

Voice

Body

Face

Mind

Communicating the Message

Words Voice Body Language

7%

38%

55%

93% non verbal

Your Unique Selling Proposition

• Express what makes you unique and different from others.USP

• Define who you work with and how you help them.

1-2 Sentences

Crafting Your Brand Statement (USP)

Short – no more than 60 seconds

Easy to understandHave a hook to

attract listenersConvincing

• We each have our own unique style of communicating

• DiSC©

• Dominance• Influence• Steadiness• Conscientiousness

Your Communication Style

Non Verbal Communication

Should convey a strong message

Must be in sync with your words

Remember, body language speaks too

First Impressions Matter!

• You only have one chance to make a good first impression.

• It takes as little as 7 – 10 seconds.

• It is difficult to reverse a bad first impression (if at all possible).

Make a Great First Impression

Use other person’s name

Body language congruent with

your words

Good solid handshake

Attend to your personal

appearance

Smile

Don’t ignore your online image!

Utilize a Variety of Social Media Channels to Convey Your Image

LinkedIn

TwitterBlogs

• You can and should control your online image

• Digital footprint• Visible to others• Demonstrates your

knowledge of social media

and other sites

Maximize Your LinkedIn Profile

Optimize keywords

Write in the 1st person and have a compelling story

What differentiates you? Why connect with you?

Utilize and initiate contact with your network often

Powerful Tools to Use

• Attention-grabbing introduction

• Style and appearance• Body language• Surroundings• Presentations

• Personal website (name)• Social media• Email signature• Phone greeting• Voice mail/message

Speak So Others Listen

MakeYourself

Memorab

le

Who is your target

audience?

What do you do?

What problems do you solve?

What makes your skills unique?

What is

your value

statement?

Before you speak about yourself answer these questions:

Thank you! www.trignanoconsulting.com

ltrignano@trignanoconsulting.com

www.linkedin.com/in/lindatrignano

www.twitter.com/lindatrignano