trip wolf
Post on 25-May-2015
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E-business analisis
Nicolas SchockMBA2
Tripwolf is an online travel guide- that gives travel information and advices from
professionals of the travel and tourism industry- That helps the user to plan the trip- It gives the different hotel and flight rates- It gives tips about the different destinationsThe user - only needs to be registered, in order to acquire
the needed information- Can give its advice about the different information
too- Can enter a community, for sharing advices with
other members, with the same interest
The customer Gets a lot of answers, responding to his concerns
about a trip It gives general information about every step of the
trip (travel, hotels, tips, safety and health measures,…)
The information is given by professionals, but also by equal customers, which makes this platform closer to the reality and more believable for the users.
The information is free and easy to use You can access the platform, even during the trip
(i.e. iPhone)It is easy to plan a trip
The supplier There is no supplier needed, since it is mostly
the customers that gives his opinions, tips and advices
Business Owner Doesn’t need to hire employees to give and
find the information, because the customer does it freely for the company
The platform is always up to date, since the users give new information all the time
The fact that is is free to use, attacts a lot of viewers and users
Independent travelers Business travelers Backpackers Professional agencies looking for new
ideas People looking for travel ideas People moving to another country Mostly target young people (age 15-40)
Partners, that pay an adherence fee Advertising (Hotels, Flight companies,
etc.) Pay per click, while entering a partners or
advertisers website through tripwolf
TripadviserIs the most important competitor of
Tripwolf. It operates on nearly the exact same principles (free registration, customers opinions, advertising and partners, travel guidance and prepartation, etc.)
This business model would only work online, since its entire principles are based on the positive outlines of the Internet:
- Easy communication- Easy access- Community- Interactive- Cost free…
The success of community platforms The growing trend of traveling New travel destinations makes people act
more carefully before they leave and look for further information
It is free It adapts already to new technologies
(iPhone)
Development of external advertising Sell some ideas to regular travel agencies Create a yearly « best of » newsletter,
with new trends and destinations Make more partnerships, in order to be
able to offer even better and cheaper prices (Hotels, flights, trains, rent a car, et.)
Sell travel packages directly to the user Stay focused on new technology trends,
the platform could be adapted to
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