trophy tour media recap - pdf
Post on 15-Feb-2017
86 Views
Preview:
TRANSCRIPT
The Finals: Larry O’Brien Trophy Tour 2015
Comprehensive Media Reach Summary
• Total Twitter followers reached: 57.9 million
• Total Instagram followers reached: 10.5 million
• Total Instagram likes: 219,650
• Total Facebook followers reached: 32 million
• Total Facebook Likes: 85,120
Celebrities Entourage • NBA Instagram
https://instagram.com/p/3R_lxARh_i/?taken-by=nba
• NBA Twitter https://twitter.com/NBA/status/604401636212109312
• Entourage movie Instagram: 83.7K followers, 3,218 likes • Jeremy Piven Instagram: 386K followers, 7,923 likes • Jerry Ferrara Instagram: 389K followers, 5,464 likes • Director Doug Ellin Instagram: 114K followers, 2,333 likes
Celebrities (cont.)
Blake Lively (actress)
Jamie Foxx (actor)
Celebrities (cont.) Brooklyn Decker (supermodel)
• NBA Instagram: 104k Likes
• Larry and @BrooklynDDecker striking a pose! #NBAPlayoffs Add NBA on Snapchat for more!
Ed Sheeran
• NBA Instagram: 174k Likes
• Just thinking out loud here but this is a great photo of @teddysphotos and Larry #NBAFinals
• NBA Twitter
Celebrities (cont.) Chanel Iman (Supermodel)
• NBA Instagram: 123k Likes
• The Larry O'Brien Trophy's in good hands until June! Thanks for keeping him safe @chaneliman. #NBAPlayoffs #NBAstyle
Hannah Ferguson (supermodel)
• NBA Instagram
• Instagram: 125K followers, 10K likes
• Twitter: So cool to get a chance to meet "Larry" the Larry O'Brien NBA Championship Trophy before tonight's… - 19K Followers
Celebrities (cont.) Hailey Clauson (supermodel)
• Personal Instagram: 105K followers, 1,889 likes
Ludacris (hip hop artist)
• Instagram: 4.2M followers, 65.6K likes
Celebrities (cont.) Rascal Flatts (country artists)
Celebrities (cont.) Mario Batali (Host and chef on ABC’s The Chew) • Instagram: 166K followers,
2,039 likes • Facebook: 444K followers, 2,062 likes • Video broadcast: https://www.mediamaxonline.com/dailybuzz/play/broadcast/mP99ijbkAkC6ektYOqo6fQ.mp4
Nate Ruess (lead singer of FUN)
• Twitter: I might be "Nothing Without Love" but here's hoping the same doesn't hold true for the @cavs & @mikemiller_13. - 19.1K followers
• Instagram: 18.7K followers, 3,396 likes
Celebrities (cont.)
Paramore (pop rock band)
• Twitter: 3.77M followers
• Instagram: 953K followers, 628K likes
• Facebook: 27M followers, 73K likes
• Also on Tumblr and website
Taryn Manning (actress)
• Twitter: 142K followers
• Instagram: 378K followers, 6,140 likes
Celebrities (cont.)
American Authors (pop rock band)
• Twitter: 63.6k Followers
• New trophy for our shelf... Listen to our new single "Go Big Or Go Home" here: http://smarturl.it/NBAPlayoffsAA #NBAPlayoffs
• Facebook: 546k Followers, 1,247 Likes
• Instagram: 66.5k Followers, 3,643 Likes
Celebrities (cont.) Michael Kelly (actor)
• Twitter: 21.4K followers
STELLA (music artist, daughter of Carlos Santana)
• Facebook : 692 followers
• Instagram : 3,494 followers, 159 likes
• Twitter: 3,494 followers, 159 likes
Celebrities (cont.) Nick Kroll (actor)
• Sports Illustrated Instagram: 2,048 followers, 32 likes
Nico & Vinz (pop artists)
• Facebook : 434K followers
• Instagram video: 65.7K followers, 2,039 likes
Chester Bennington (lead singer of Stone Temple Pilots) • Twitter: 581k Followers • #NBAPlayoffs • https://twitter.com/chesterbe/status/59289
6719047786498 • https://twitter.com/chesterbe/status/59281
3011255037954
Media Outlets
ESPN’s Around The Horn’s Toni Reali
• Twitter: 765K followers
GQ
• Twitter: 547K followers
• Instagram: 1.6M followers, 21.5K likes
Media Outlets (cont.) Men’s Fitness
• Twitter: 482K followers
• Instagram: 32K followers, 466 likes
Complex
• Twitter: 672K followers
• Instagram: 141K followers, 2,473 likes
• Tweeted about celebrities meeting the Trophy
Media Outlets (cont.) Ebony
• Twitter: A special visitor stopped past the EBONY offices in NYC for this year's #NBAPlayoffs @NBA! Who are… instagram.com/p/2rTCdBg-Mi/
203K followers
• Instagram: 65.2K followers, 604 likes
CBS’s Boomer & Carton
• Twitter: 67K followers
Media Outlets (cont.) The View
• Twitter: 401K followers
Media Outlets (cont.)
SI Now
• Twitter: 8,442 followers
• Instagram: 2,048 followers, 32 likes
SiriusXM
• Instagram: 52.7K followers, 492 likes
NYLON/NYLON Guys • Twitter: 482K followers
• Instagram: 717K followers, 3,718 likes
• Facebook: 1.6M followers, 97 likes
Media Outlets (cont.)
AOL Rise
• Twitter: 3,048 followers
• Instagram: 282 followers, 27 likes
SLAM Magazine
• Instagram: 1, 2, 3
• Twitter: 3 tweets for 296 K
• Facebook: 2M followers, 8,022 likes
Media Outlets (cont.)
STYLE
• Instagram: 434K followers,
4,695 likes
Vibe
• Instagram: averaged around 200 likes, 54.1K followers total – 1, 2, 3, 4, 5
– Article on Website
Resulting Coverage
• ABC’s Good Morning America – https://gma.yahoo.com/photos/2015-nba-finals-celebrity-fans-get-cozy-with-the-nba-championship-trophy-1433469662-
slideshow/stars-with-nba-trophy-photo-1433468692261.html
• CBS’s Boomer & Carton
– https://www.mediamaxonline.com/dailybuzz/play/broadcast/gS2jlaiLjE-ShW-7s0cgOA.mp4
• ESPN’s Around The Horn
– https://www.mediamaxonline.com/dailybuzz/play/broadcast/9RR503k6okiHjUd9PSZtDQ.mp4
• SI Now LIVE
– http://www.si.com/swim-daily/2015/05/19/hailey-clauson-si-swimsuit-nba-championship-trophy
• People
– http://www.people.com/people/gallery/0,,20920066_30329698,00.html#30341970
• Vogue – http://www.vogue.com/13265869/nba-fashion-blake-lively-chanel-iman
• WWD
– http://wwd.com/fashion-news/fashion-features/public-school-designers-nba-trophy-10140000/
top related