trulia training room

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Tweet Up

eAgentC Technology Training Room

Sponsored by

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Presenters

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Rudy Bachraty

Trulia.com

@Trulia

Jonathan Osman

Team Leader

Charlotte House Hunter Group

@ResideCharlotte

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How to Use Twitter for Real Estate

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Be Informative

1. Link to timely real estate information

a. Local Real Estate Articles

b. Real Estate Blog Posts

2. Retweet Relevant & Useful Info

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How to Use Twitter for Real Estate

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You’re Tweeting Your Brand

1.Edit your tweets!

1.Your Tweets are a public reflection of your brand

2.Is your brand worth following?

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How to Use Twitter for Real Estate

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Monitor What Other Say About You

1. Example: Kevin Smith & Southwest Airlines

2. Watch the lists your profile is associated with

3. Respond quickly to problems

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How to Use Twitter for Real Estate

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Advertise Your Listings & Events

1. Open Houses

2. New Listings

3. Buyer & Seller Events

a. Use the relevant hashtags for

your area & event type

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How to Use Twitter for Real Estate

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Connect with Clients

1. Host a Tweetup in your very town

2. Follow local influential people

3. Follow influential companies

4. Make Yourself Known for

what you do

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How Trulia Uses Twitter

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Percent of Americans own a cell phone

80% of people on twitter are using a mobile device

Mobile

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Brand Building

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Always be monitoring

Reputation Management

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Proactive

Reactive

Customer Service

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Track & Measure

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rudy@trulia.com

www.twitter.com/trulia

www.facebook.com/rudybachraty

Thank You

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Thanks for Being Here!

Don’t forget to complete your evaluation!

KW Tweet Up 2010

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