tuesday 11.19

Week of 11/18

Pitching The Campaign

•Selling the campaign: presenting your campaign to the client•Believe in your campaign•Tap into your inner sales person but keep it genuine and real•Tell them what you’re going to tell them, tell them and then tell them what you just told them•In-person summary: not a word for word reading of the printed proposal•Highlight the key points:

•Intro- Who you are and why your agency is awesome •Problem- Issues, research, target•Solution- Goals, objectives, tactics•Measurement•Next steps•Closing

Week of 11/18

Pitching The Campaign

Kansas Pitches

Week of 11/18

Pitching The Campaign

•Course Campaign Presentations:•Two time options (we’ll pull names and times at a later date)

•Thursday, 12/5 8a-9:30a•Tuesday, 12/10 12:30p-2:30p

•Presentation Guidelines•15-25 minutes•Can use any presentation elements desired. •If you need A/V equipment, let me know•Anything else needed? •Business attire •Every team member must have a significant speaking role•Location TBD•Attendees: only the client, 2 industry professionals and the team

Week of 11/18

QC: One BloodProblem: ONE BLOOD recently changed it's name and is

in the process of rebranding from Southeastern Community Blood Center. Their goal despite this

change, is to increase blood donation. What things can they do to increase the number of donors around the

upcoming Holiday period?

Due: 11/21

P.S. This is the last QC assignment.

Week of 11/18

Thought of the Day:

“The audience only pays attention as long as you know where you are going.”

-Philip Crosby