tumo - from startup to business by haig kayserian
Post on 25-Jun-2015
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From Startup to Business
Haig Kayserian - KAYWEB Angels
Why startup?
• Have you heard the one about the Dane, the Swede and the 3 Estonians who sold their company to Microsoft for US$8.5 billion?
• What about the one about the Hungarian, whose presentations product is used by over 40 million people and 80 percent of Fortune 500 companies?
• And what about the Finnish game developers who sold half their company for US$1.5 billion?
• There is nothing stopping Armenia from developing several such success stories every year.
In fact, Armenia can and must produce several tech startup success stories
every year.And we all - founders, mentors, investors
- have a part to play to make this happen.
The idea
• Am I really onto something here?• Who is my market?• How can I prove it?
The strategy
• What is my business objective?• How do I get there?
• Business Plan - Analysis, Financial Roadmap, Business, Product• Set goals• Set milestones• Set timelines
• Review, review, review…
The product
• Strategy defines the final product. What do I need to build now?• Who do I need to build it?• Is it ready?• Test, test, test…
The growth
• Will financial/other investment in my business help it grow (scale)?• How to identify the right investor?• What do investors look for?
• Same as what you should look for…• Have you identified a real problem?• Will your solution solve this problem?• Your market?• Your competition?• Business model?• Are you the right person?
The buzz
• How to get your first 100 customers?• The marketing strategy and implementation?
• PR• Digital advertising• Traditional advertising• Viral growth
The tipping point
• Malcolm Gladwell defines a “tipping point” as "the moment of critical mass, the threshold, the boiling point"
• You have your first 100 customers… now how do you make it tip?• Right to left planning
The end game
• Have you succeeded or failed?• Should you move on?• Should you continue? More investment?• Should you sell?
Haig Kayserian - @HaigKayserian - KAYWEB Angels
Questions?
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