turbo charging singapore film publishing sectors

TURBO-CHARGING SINGAPORE’S FILM & PUBLISHING SECTORS

Mr Kenneth TanChief Operating Officer, MDA and Director, Singapore Film Commission

FILM

The story so far…• Significant growth in annual homegrown feature

film output, but international success more festival-reputational than distribution-monetized

• ‘Foreign’ projects attracted and anchored here – local identity and returns?

• Heavy reliance hitherto on two extremes – writing everything ourselves or importing

wholesale• Local companies have fraternal local

relationships – but fragmented international traction

• Stereoscopic 3D agenda: industry momentum brisk.

Why Not This? Little Miss

Sunshine US$8m budget 2 Academy Awards DVD sales and rental

$100m Gross rev $100m

Or This? Juno

US$6.5m budget 1 Academy Award Gross rev $229m

Or Even This?

Breakout Hit

US$15m budget; Gross rev $150m

(and still counting)

Ecosystem AnalysisOptioning

Development

Production

Distribution

Exhibition

Needs: Production• Financing – Development– Production

• Production infrastructure & ecosystem– Stereoscopic 3D production rigs /

cameras; post-production facilities / systems

Needs: Distribution & Marketing• Resources for Marketing

• International pre-sales– Concepts and scripts need combination

of local identity + international marketability

– Distribution ideally the start (rather than the end) of the production

Yes We Can!Engage the World Together– Consortiums less fragmentation– More international traction

Post-Production Company

Film Distributor

Production Company

Movie Studio

Consortium

Yes We Can!

• Distribution as the Starting Point– Growing our own

2009 2013Local Distributor International Sales

Agent

Introducing INSPIRE Internationalization of Singaporean

Production Initiatives, Representation & Enterprise

• Objectives– Every made-in / made-by Singapore film to be

pre-sold internationally before production commences

– Optimization of ROI and stature for each project

• Scope / criteria– International pre-selling– Distribution assistance

Call for Proposals: 3D Ecosystem

One stop for 3D production and post-production capabilities

– Rendering / post facilities (including upgrades from existing 2D digital capacity)

– Stereoscopic 3D cinematographic equipment (e.g. rigs) provision

PUBLISHING

Where we want to be

Online Publisher

s

Where we want to be

Applications Services

Video Content

OnlinePublishers

(Editorial-focused)

Needs: Publishing• Good local editorial content with International

design, packaging & marketing

• Online / interactive digital media extensions of print

• Cross-platform optioning – e.g. books feature films

• Co-investment and new IP creation

Future Steps• Boost the number of Made-by-Singapore

web properties (editorial-centric) - newspaper/directory/magazine publishers & startups/young enterprises

• Equip Publishers with innovative digital publishing technologies/ service providers (with IDM PO)

Future Steps• Plug into the international online

publishing community e.g. publishers such as Yahoo SEA & CNet Asia, service providers such as ad network, ad agencies, etc and application/Technology Developers

• Training & Talent Development

Future Steps• Multiply publishing IPs – Children’s content, Graphic Novels– generate larger revenue size

• Synergise with Animation / Film / 3D

Introducing SPINE

Spearheading Publishing Innovation for New Enterprise

Objectives• International bootstrapping of Singaporean editorial

content• Cross-platform, cross-mode business enhancement

Scope• Design / layout / packaging – existing publication or print

format IP• Physical product improvement within same platform• Technological upgrades to existing publishing facilities

Recap: Action Steps • Call for Proposals: Stereoscopic 3D Ecosystem Development –

– Due 26th March 2009

• INSPIRE and SPINE– All year round 2009

• Emphasis: International Business Outcomes

Let’s work together