turn your website into a course booking machine, workshop at lite 2016

Turn your Website into a Course Booking Machine

An Introduction

An Introduction

We’ll be available in the ‘Snug’ downstairs for 30 minutes of Q&A right after this workshop, so please save any questions for then.

This workshop is being filmed and will be made available after the conference, along with the slides.

Don’t forget you can book a 15 minute 1:1 Support Session (at the Support Station downstairs) if you have more detailed questions.

Learning Outcomes

By the end of this workshop you will know:

1. Why you should be doing this.2. What you need to set this up.3. How you can add course booking functionality to your website.

Learning Outcomes

By the end of this workshop you will know:

1. Why you should be doing this.2. What you need to set this up.3. How you can add course booking functionality to your website.

Why Integrate Online Course Booking?

• Students Can Purchase Courses Anywhere…• Mobile, Tablet, Desktop! 37% of consumers are more likely to purchase on a mobile-optimized

site*• …And Anytime!

• 24/7, 365 days a year.• Time-zone irrelevant, sell courses while you sleep!

• Lower Advertising Costs• Highly targeted, intent-based, often CPC (Cost Per Click) based.

• Lower Processing Costs / Less Admin• Booking and payment – all handled online.

• Better Attribution• Google Analytics and Administrate’s powerful Reporting Engine.

* (ExactTarget Mobile Behaviour Report)

Marketing in the Moment

Offering online course booking allows you to ‘market in the moment’.• Target customers during their ‘I-Want-To-Buy-Moments’

(Google).

• Cover essentials - price, location, duration, outcome etc.

• Focus on motivators and use tools like Google Trends, Industry Data or your own survey results to determine the tipping points that turn training browsers into training buyers.

• Platform-specific messaging, e.g. mobile primarily information search (although conversion rates are rising) therefore brevity vital.

Marketing in the Moment

But, online course booking isn’t always a simple process!• Example: Paul searches for ‘Photoshop Training’ on his

smartphone during his commute home. Ignoring ‘I’m a Celebrity, Baking, On Ice’ on TV, he uses his Tablet to find out more detail after dinner. Finally, he purchases on his laptop the next day.

• Use your website to provide a consistent message for Paul. Help steer his cross-device journey and ultimately, make it as straight-forward as possible for him to purchase your training.

• It’s all about that ‘moment’; that opportunity to sell.

• Without online booking, students may well shop around and purchase a competitor’s training.

Quick Online Booking And Payment Is Critical

Top reasons for potential customers abandoning online bookings:

1.The process is too lengthy and complicated2.Payment options don’t suit

We make it as simple and efficient as possible for your customers to book onto an upcoming Event.

Our Customer Base

We asked a sample of Training Organisations:

“Is your Training Management system integrated with your website?”33% did not have integrated Online Booking!

Our Customer Base

In our customer base, we’ve found that those using online bookings are outperforming those that don’t.

“We saw our revenues double in the 12 months following the integration of our website and Administrate. We changed nothing else in that period!”

Steve BookerCEO, Kentec Training

Why?

If you run a business that’s all about washing clothes...

Why?

Are you going to hire more employees to wash the clothes?...

Why?

Or build a machine to do it all for you!

Why?

“The standard response is to expand the team and hire new staff. Actually the answer should be

to invest in your system infrastructure.”

Kevin StreaterDirector, Global Training Sales, ForgeRock

Weekly Example

During this presentation, 5 students could have booked a course!

5 ● 50 Students (7 students per day)● 250 Emails (5 emails per student)● 12.5 hours (2-3 minutes per email)

You could save nearly 2 days per week!

Learning Outcomes

By the end of this workshop you will know:

1. Why you should be doing this.2. What you need to set this up.3. How you can add course booking functionality to your website.

All You Need Is A Website

Learning Outcomes

By the end of this workshop you will know:

1. Why you should be doing this.2. What you need to set this up.3. How you can add course booking functionality to your website.

What are your options?

• WordPress Plugin

• WebLink

• REST API

What are your options?

• WordPress Plugin

• WebLink

• REST API

WordPress Plugin

How many of you have a WordPress Powered website?

WordPress Plugin

Don’t Have a WordPress Powered Website?

Fear Not!

What are your options?

• WordPress Plugin

• WebLink

• REST API

WebLink

Drop the WebLink right into your website!

But...What if?

• Have a Custom Workflow?• Want more control over the booking

process?• Already have experience developing

web tools?• Built your own website from the

ground-up already?

What are your options?

• WordPress Plugin

• WebLink

• REST API

REST API

• We have a modern, powerful and secure REST API which supports the standard HTTP calls of GET, POST, PUT and DELETE to execute different operations.• REST APIs are built on top of the same concepts and

technologies that power the web.• As it’s the standard - any programming language that

supports HTTP requests!

WordPress / Weblink

Demo

WordPress / Weblink

Advantages from user point of view:• Quick • Easy• Intuitive

REST API

Brief Overview

Walk through an example of what you can do with Courses

What are your options?

Summary

Why have a website?• Visibility.

• Accessibility.

• Low Cost Advertising.

• Sales.

• Automatic process.

Summary

How easy is it? Very!

Summary

We make it as simple and efficient as possible for your customers to book onto an upcoming Event, avoiding abandoned bookings!

Sell more Courses with Website Integrations.

Build A Washing Machine!

Further Reading

• For more on Google’s ‘I want to buy moments’ - https://www.thinkwithgoogle.com/articles/i-want-to-buy-moments.html

• Get started with digital marketing with our ‘Supercharge Course Sales’ series - http://www.getadministrate.com/blog/

• Discover more about Administrate Website Integrations - http://www.getadministrate.com/website-integrations/

• Download the WordPress Plugin - http://www.getadministrate.com/support/wp_plugin/#download