turning passion to profit - online marketing - session 2

“How to use Facebook for Business?”

"Birgit Pauli-Haack, July 2012

Business Reasons to Be on Facebook1. Inbound Marketing activity to increase Traffic

on your website 2. Connect with customer and future customers

on their terms (where your target audience hangs out)

3. Create share-able content for your cheerleaders/strategic partners/members of your business network on social networks

4. Use FB advertising for target audience5. Get found in FB searches

Demographic

Total: 457,480 Facebook users in Ft. MyersGraphic: Birgit Pauli-Haack, Relevanza, Inc.

Facebook Profile and Pages Profile sychnronous follow back, Subscription = public posts for subscribers, no

follow back Page = Like, no follow back.

Recommendation: Set-up a profile for you personally Enable public Subscription Set-up Business Brand Page = Best of both worlds

Top Strategies Highlighting basic info about your business, Sharing photos and videos, Having conversations with customers, Providing customer support, and Holding contests and giveaways.

Notes

Post w/ call to action “Like this” if agree, comment use questions.

Fans see your post in their newsfeeds, among the ones from their friends & other pages.

70% of fans never return to a company’s page. They get all their information from your post that appear in their feed.

Increase Exposure by Commenting on other company’s pages.

Sharing Links on Facebook

Test your own website for Rich Snippet compatibilityUse Google Rich Snippet Tool: http://www.google.com/webmasters/tools/richsnippets

Rich SnippetsTwitter auto-

posts to Facebook, w/ Rich Snippet

When you comment, leave a link and it shows “Rich Snippet Preview”

Stats – Reach Organic vs. Viral

A Facebook PostFL Tweetup:

330 LikesSeaTweetup509 Likes

A Facebook Post

A Facebook Post

Facebook Page

A different Site: Facebook Stats

Facebook “EdgeRank” Facebook's SecretSauce (tm) Relevance Meter Algorithm to gauge relevance posts of friends

& brands, and prioritize placement in people’s newsfeeds

Average EdgeRank is determined by Engagement of your content through Like &

Comments Especially Shared content. Build Affinity with your audience, therefore

increasing your Reach onto their news feeds. The more people engage, the more of your

posts they’ll see. Don't for get 90/9/1 rule, though.

Promote your Facebook Page Put FB like buttons on all other online

communication. Blog posts Other web pages Email newsletter

Add Facebook Widget to website Buy Facebook Ads.

Traffic to Web site

Connect Online

My Personal Profile Company ProfileEmail w/ ideas and questions

bph@relevanza.com

Follow me on Twitter@bph

On Facebook: www.facebook.com/birgitpauli-haack

On Google+www.google.com/+BirgitPauli-Haack

Blog on TumblrBlog on Relevanza

www.relevanza.com

Follow Us on Twitter@Relevanza

Facebook.com/Relevanza

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