turning passion to profit - online marketing - session 3

Google+ (Plus) Yet another social network?

Birgit Pauli-Haack, October 2012

Why Bother? Fast GrowthTime to reach 50 million users - 88days.

Google+ Currently 400 mio users (09/2012)

Why Bother? Ubiquitous Google

Unifying Toolbar over all Google ApplicationsCalendar, Gmail, Photos, Gdrive, News,Maps..

Notifcation in Red: comments, +1, shared, circled, circled back.

Why Bother? Search Results

Comscore & Highwire - Google Search 65%, Bing 15%, Yahoo 14%.

Stats on a client’s site…

Why Bother? - Search 

Why Bother? Social Search

Why Bother? Identifies Experts

Why Bother? Search

New Rules of Engagement

...Page 1, Position 1 is no longer the gold standard for successful SEO strategies.

ComScore

Power: Public Search in Google+

Getting started...

http://plus.google.comSign-in w/ your @gmail account or Sign-in w/ Google Apps account (@company.com)or create an account.

Your Profile: AboutProfile PhotoIntroductionLinks to SNS

Your Google+ Page: AboutProfile PhotoIntroductionLinks to SNSPost

Your Profile: Public Posts

Share early, share often!Linke, photos, videosComments# +1   (=likes)# of shares

Features: Circles

Power: Sharing Circles

Power Feature: Hangout On The Air Invite up to 9 people to video chat and broadcast live to the rest of the world. 

Power Feature: Ripples

Power Feature: Events Integrated in

Google Calendar

Power Feature: Maps +Google+ LocalClaim Your Business Online!

Measuring SEO Impact: ToolsGoogle Webmaster Tools

Google Analytics

Webmaster Tools: Search Queries

Webmaster Tools: Back Links

Webmaster Tools: Index Status

Number of pages in Google Search Index

Google Analytics: Overview

Google Analytics: Traffic Sources

Review Referral Traffic on your websiteThe minimum you put in is the maximum you can expect to get out.

– Karl Gibbons