turning stock ownership into brand ownership

Ownership

Ownership Changes Behavior

When Customers Own Your Company, Great Things Happen

Consumer-Owners vs. Ordinary Consumers

Source: Bain & Company (2000), as cited in The Industry Standard

Only a Small Number of Americans Are Stock Owners

own stock directly

Source: Federal Reserve Board, 2009

Occupy Wall Street

Why Only 18%? Three Key Friction Points

HIGH MINIMUMS HIGH FEES

Stock Ownership Barriers for Average Americans

COMPLEX

Tens of Millions More Would Like To Be Owners

would buy stock directly from companies of which they are a customer

Source: Opinion Research Corporation

Occupy Main Street

How do we disrupt?CSOPs democratize the markets, making stock ownership easy and affordable for tens of millions of everyday people.

How do Companies Benefit?CSOPs enable companies to use stock ownership to create a deeper, more emotional connection with their consumers.

CSOPs create powerful new brand ambassadors:Consumer-Owners.

As easy as buying a book on Amazon.

Invest the amount that fits your budget.

Opens access to millions of Americans.

3 CLICKS

CSOP Removes Friction – Scales Loyalty

PAY NO FEES, EVER.

INVEST AS LITTLE AS $10

Consumer-Owners Loyal Even When Stock Price Declines

More spending, referrals and visits.

9x are more upset with product degradation than with stock price decline.

2x more would buy on a drop than sell.

Boston Beer IPO (Samuel Adams): 17 years later, 30% still own their original IPO shares.

Source: Opinion Research Corporation; The Boston Beer Corp

Fifth & Pacific Using CSOP to Increase Loyalty

“We look at this as yet another way to be closer to and be more intimate with the people that love us the most and are our best customers.”

-Bill McCombCEO, Fifth & Pacific Companies, Inc.AdAge, May 23, 2012

How CSOPs Enhance Your Social Strategy

Rise of Social Creates New Challenges

What is my social media strategy?

How do I engage customers that are talking about my brand?

Who really owns my brand?

Current Social Metrics Limited to Likes and Attitude

Result: Lots of Fans, Unknown ROI

Ownership: The Ultimate Like

Ownership is the Monetization of Social Media

Ownership is the Monetization of Social Media

Populate social media with brand ambassadors

Ownership is the Monetization of Social Media

Populate social media with brand ambassadors

And they will become your marketing strategy

Ownership is the Monetization of Social Media

Populate social media with brand ambassadors

And they will become your marketing strategy

The Loyalty Effect of Ownership

How Ownership Impacts You

Transforming Capital Markets

• $60 billion in annual capital formation.

• Brand Value literally adds to market value.

• New marketing metrics and critical new CMO dashboards.

Parting Thoughts

If you want to own your customers, let them own you.

Ownership is the world’s first behavioral currency.

Ownership is the ultimate Like button.