turning your facebook network into a resume database with identified

How to Use Facebook’s Professional Search Engine

Unlocking the power of YOUR Facebook network

Presenter Today:

Erik KostelnikVP SalesIdentified, Inc.

Take Aways

• Degrees of Separation• Search through your Facebook

network… professionally• User demo of Identified.com• Identified for Employers – Current Solutions– Future Products

Degrees of Separation

I am a Ninja. You can’t find me.

I find you.

2nd Degree

1st Degree

My Facebook 1st and 2nd Degrees of Separation

My 23,142 2nd Degree Connections come from the 1st degree connections of my FB

friends

How to Find the Ninja

It’s where talent lives.

57,370,420 Users *

3,083,213 Users **

18 – 24 Year Old US Users

71,607,320 Users *

5,180,641 Users **

25 – 35 Year Old US Users

August 2011 Sources: * Facebook - self reported ** LinkedIn - self reported

Identified User Account

Identified for Employers

Differences between Free and Paid

• ProSearch Filters

• Search by Location, GPA, Graduation Year

• Contact users as a company, not a user• “Featured Employer” spotlight in weekly

Newsletter and social media

Future Products

• Folders, Saved Searches for search• ProSearch by Network, Education,

Work Scores• Company Profile Branding – video,

career center, profile management• ProSearch Premium - 2nd Degree

Connection search – combines your company’s Identified users and connections and creates a searchable, interactive database