tv ad
Post on 26-Jun-2015
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GROUP 4: BÙI THỊ XUÂN HỒNG NGUYỄN ÁI PHƯƠNG LOAN PHAN THỊ HIỀN TRANG TRẦN THỊ LÊ VIN
TELEVISION ADVERTISING
INDUCTOR:NGUYỄN THÁI SƠN
CONTENTSDEFINITION1
FUNCTIONS2
3
ADVERTISING EXPENDITURE4
STRENGTHS AND WEAKNESSESS5
6
7
COMPARISON WITH PUBLICATION
CONCLUSION
HOW TO MAKE ADVERTISEMENT EFFECTIVE
DEFINITION
Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products or services.
Television advertising is sending of promotional messages or media content to one or more potential program viewers.
FUNCTIONS
Cultural
4 FunctionsCommercial
Economic
Social
HOW TO MAKE ADVERTISEMENT EFFECTIVE
They choose TV channel suitably. Content must convey all purposes of
advertisement which are set out. It’s important that not mention competitor in
advertisement. The word is checked carefully.
HOW TO MAKE ADVERTISEMENT EFFECTIVE
Advertisers make a strong impression on customer to attract them.
Creation need have in advertisement. Human psychology is also a necessary factor
in advertisement.
ADVERTISING EXPENDITURE
CHANEL TIME EXPENDITURE (Milion Vnd)
VTV1A 5H30 – 17H 3.5 – 15
B 17H – 24H 3.5 – 40
VTV3
D 6H – 11H15 2.5 – 15
C
11H15 – 19H 5 -40
9H30 – 18H 11 – 45
19H35 – 24H 3.5 – 70
VTV2F 6H – 24H 2.5 – 10
E 0H – 24H 2.5 - 5
STRENGTHS AND WEAKNESSES
STRENGTHS Creating value and immediately impact for the
products or services. Approaching amount of customers. Promoting customers creation and imagination. Conveying messages with sight, sound and
motion. Credible, flexible.
STRENGTHS AND WEAKNESSES
WEAKNESSES High production costs, preparing for a long time. The quality and content isn’t good enough. If the company don’t buy additional time, the
customers don’t see ads again. There’s too much Television advertising. It’s difficult to brand positioning. It’s difficult in changing or updating information.
COMPARISON WITH PUBLICATION
The same: send information to customers
Difference:
Television advertising Pulication
• Animation.• Communicating through
pictures, music, languages, sound effects,....
• Don’t keep trade message for a long time.
• Pictures don’t move.• Communicating through writting
and pictures.• Can be taken away in the car, on
the plane,...
CONCLUSION
Television advertising can cover most, share the most information, make people anywhere master information.
Television advertising show a higher level, requires skill, knowledge of advertising, as well as the dependable people have certain qualification.
CONCLUSION
Many companies with strong economic potential
they want to dominate the market to cover the entire market and ahead of competition.
Television advertising’s time is very short but it expresses lots of businessmen’s ideas to persuade customers.
THANK YOU FOR LISTENIN
G
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