twenty-five days of burberry
Post on 19-Feb-2017
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Introduction to the Brand• Iconic British Luxury Brand• Manufacture products with best
craftsmanship, innovation, and design
The Twenty-Five Days of Burberry
• Burberry 2014 Holiday Collection• December-Christmas Day• High-end photo experience• Locations
Target Audience: Millennial Martha's
Generational trendsetters who collect items, experiences, etc and then tell
others what to buy and do
Burberry’s Workshop: Photo booth Experience
Tools and Tactics: Mobile App & Social Media
Tools and Tactics: Interactive Window Display
Tools and Tactics: YouTube
• Unexpected appearance of models in the Photo booth
• Incentive to enter Burberry’s Workshop
Key Performance Indicators & Budget
Closing Remarks
This campaign, when completed successfully, will result in increased sales and consumer exposure that will leverage the company.
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