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TWITTER INC. CONFIDENTIAL
#NYCgov on TwitterSeptember 27, 2011
Adam SharpManager, Government & Politics@AdamS
TWITTER INC. CONFIDENTIAL 3
Twitter growth
2006 2011
100M+Active Users
230M+Tweets / Day
TWITTER INC. CONFIDENTIAL 4
#NYCgov on Twitter
TWITTER INC. CONFIDENTIAL 5
Building a community
Discover
Engage
SharePromote
TWITTER INC. CONFIDENTIAL 6
#Discover
TWITTER INC. CONFIDENTIAL 7
A real-time information network Virginia
Washington, DC
Maryland
New York
Massachusetts
August 23, 2011 #earthquake
#earthquakeAugust 23, 2011
TWITTER INC. CONFIDENTIAL 9
See what’s happening right now
#earthquake
twitter.com/search
near:NYC within:50mi
TWITTER INC. CONFIDENTIAL 10
TWITTER INC. CONFIDENTIAL 11
#Share
TWITTER INC. CONFIDENTIAL 12
TWITTER INC. CONFIDENTIAL 13
TWITTER INC. CONFIDENTIAL 14
TWITTER INC. CONFIDENTIAL 15
Don’t forget your #hashtags
#immigration
TWITTER INC. CONFIDENTIAL 16
Don’t forget your #hashtags
#irene
TWITTER INC. CONFIDENTIAL 17
Be yourself.
TWITTER INC. CONFIDENTIAL 18
#Engage
TWITTER INC. CONFIDENTIAL 19
TWITTER INC. CONFIDENTIAL 20
TWITTER INC. CONFIDENTIAL 21
#Promote
TWITTER INC. CONFIDENTIAL 22
Promote quality content
@
http://
TWITTER INC. CONFIDENTIAL 23
Promote quality content
TWITTER INC. CONFIDENTIAL 24
Promote your content
Follow
twitter.com/about/resources
Best way to gain followers is to ask.@nam
eDon’t forget about “Fast Follow.”
40404“follow
username”
TWITTER INC. CONFIDENTIAL 25
Promote your contenttwitter.com/about/resources
Tweet Let people easily share your content on Twitter.
†BrightEdge Analysis, August 2011
7x more exposure for your content.†
Provide suggested content and accounts.
TWITTER INC. CONFIDENTIAL 26
Make it part of your DNA
Discover
Engage
SharePromote
TWITTER INC. CONFIDENTIAL 27
support.twitter.com media.twitter.com
dev.twitter.com business.twitter.com
TWITTER INC. CONFIDENTIAL
#NYCgov on TwitterSeptember 27, 2011
Adam SharpManager, Government & Politics@AdamS
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