twitter and the major news network: understanding the online strategies of major news networks...

Twitter and the Major News Network: Understanding the Online Strategies of Major News networks through Twitter

BY: SANAI MELES

State of the Media1. Increasing Polarization

2. Prominent Branding and Promotion

3. Increasing involvement in advertising $ in major news networks.

4. What does this all mean?

Proposed MethodsPreliminary Analysis

Take a look at the Twitter accounts of Fox News, CNN, and msnbc Gather basics information to give a profile on (Twitter followers,

bio, header image, etc.)

Methods Continued Quantitative Content Analysis

Compile, Categorize, and Analyze Tweets

Number of total tweets? What % of tweets fall

under which category?

Screenshots of Twitter Accounts

Strategies and Patterns to Look For (Categories)

Tweets will fall under categories News (Breaking news,

national agenda, trending news, etc.)

Promotion (tweets pushing network related programs)

User input (tweets requiring user interaction-poll, ask for retweet, etc.)

Other news (lifestyle, entertainment, pop culture, etc.)

Sources1. https://www.flickr.com/photos/freepress/6354145425/?rb=1

2. http://upload.wikimedia.org/wikipedia/commons/8/8b/Cnn.svg

3. http://upload.wikimedia.org/wikipedia/commons/7/74/MSNBC_logo.png

4. http://upload.wikimedia.org/wikipedia/commons/b/bc/Wikinews_Breaking_News.png

5. http://upload.wikimedia.org/wikipedia/commons/d/d4/Fox_News_Channel_logo.png

6. http://upload.wikimedia.org/wikipedia/commons/0/04/CNN_Center_studios.jpg

7. https://c2.staticflickr.com/6/5348/8764364851_4410d4c300_b.jpg