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Using Twitter for business

David Stromdavid@strom.comhttp://strominator.com(310) 857-6867St. Louis, MO

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Agenda The basic constructs of the Twitter service Important terms and concepts Dos and don'ts for community engagement How to enlist other members to amplify a message How to work with a follower base How to measure results and adjust strategies How to make Twitter a part of your daily routine Useful third-party services that complement the

Twitter experience

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You too can create content!

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Business purposes Instant FAQ Customer acquisition Focus groups on the cheap Problem resolution Soapbox

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But who really is “the real Shaq”

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Twitter for instant notification

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Study guides and books

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Social brand index

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Two worthwhile books

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Key Twitter To-dos Follow the right people in your

industry Don’t get too caught up in tweeting

your every movement Look at what businesses are doing

with it Use it to start conversations with

people you want to get to know

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How not to use Twitter!

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What to Tweet? What bothers or interests you? What you have read that you want to

share with others Something you have recently learned

that is noteworthy When you attend a professional event When your competition does

something you feel strongly about44

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How to get arrested for your tweets and pay thousands in fines

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“Motrin Moms”

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Other no-nos Keep politics, religion and sex out

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How to identify yourself vs. your company

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New tools to complement Twitter Yammer Pixelpipe Buzzable Twhirl Twitterific for iPhone Listorious to organize Twitter lists Bit.ly to shorten URLs Tweetscan for email notification Twollo to autofollow

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Yammer

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WeFollow.com

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Email alerts for Twitter mentions

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Contact

David Stromdavid@strom.comstrominator.com(310) 857-6867St. Louis, MOslideshare.net/davidstrom