twitter for membership organisations

www.lansons.com

Twitter forTwitter forTwitter forTwitter for…………Membership BodiesMembership BodiesMembership BodiesMembership Bodies

Live webinar – 4 August 2010

Simon Sanders, Head of Digital, Lansons LiveClive Booth, Director, Lansons Communications

today’s presenters

Simon Sanders Clive Booth

todaytodaytodaytoday’s agendas agendas agendas agenda

1111 social media social media social media social media ---- contextcontextcontextcontext2222 what’s in it for you?what’s in it for you?what’s in it for you?what’s in it for you?3. basics 3. basics 3. basics 3. basics –––– how it works how it works how it works how it works 4. how membership bodies are using Twitter4. how membership bodies are using Twitter4. how membership bodies are using Twitter4. how membership bodies are using Twitter5. tools, tips and tricks5. tools, tips and tricks5. tools, tips and tricks5. tools, tips and tricks6. actions to consider6. actions to consider6. actions to consider6. actions to consider

Please use the text box on rightPlease use the text box on rightPlease use the text box on rightPlease use the text box on right----hand side to ask / answer any questions….hand side to ask / answer any questions….hand side to ask / answer any questions….hand side to ask / answer any questions….

but firstbut firstbut firstbut first…………a quick polla quick polla quick polla quick poll

is your is your is your is your organisationorganisationorganisationorganisation on Twitter? on Twitter? on Twitter? on Twitter?

and anotherand anotherand anotherand another…………

are are are are youyouyouyou on Twitter?on Twitter?on Twitter?on Twitter?

contextcontextcontextcontext

social media in the UKsocial media in the UKsocial media in the UKsocial media in the UK

85% of UK now online85% of UK now online85% of UK now online85% of UK now online

1/3 have uploaded / 85% have watched video online1/3 have uploaded / 85% have watched video online1/3 have uploaded / 85% have watched video online1/3 have uploaded / 85% have watched video online

64% have social network profile(s)64% have social network profile(s)64% have social network profile(s)64% have social network profile(s)

29m visit social media sites in UK per month29m visit social media sites in UK per month29m visit social media sites in UK per month29m visit social media sites in UK per month

Facebook worldwide has Facebook worldwide has Facebook worldwide has Facebook worldwide has ½½½½ billion profilesbillion profilesbillion profilesbillion profiles

Twitter just had 20 billionth tweetTwitter just had 20 billionth tweetTwitter just had 20 billionth tweetTwitter just had 20 billionth tweet

Source: Oxford Research Company

media consumptionmedia consumptionmedia consumptionmedia consumption…………is changingis changingis changingis changing

number of people watching number of people watching number of people watching number of people watching tvtvtvtv online increased 600% online increased 600% online increased 600% online increased 600% yoyyoyyoyyoy

social networking becoming the most popular pastimesocial networking becoming the most popular pastimesocial networking becoming the most popular pastimesocial networking becoming the most popular pastime

average time spent on social sites is > 6 hours per monthaverage time spent on social sites is > 6 hours per monthaverage time spent on social sites is > 6 hours per monthaverage time spent on social sites is > 6 hours per month

1 in 3 adults 1 in 3 adults 1 in 3 adults 1 in 3 adults ““““could not live without the Internetcould not live without the Internetcould not live without the Internetcould not live without the Internet””””

Source: Oxford Research Company

marketing and advertising are changing toomarketing and advertising are changing toomarketing and advertising are changing toomarketing and advertising are changing too…………

Google Google Google Google –––– the most popular websitethe most popular websitethe most popular websitethe most popular website

78% of users look online for info about goods and services78% of users look online for info about goods and services78% of users look online for info about goods and services78% of users look online for info about goods and services

70% trust online recommendations from strangers 70% trust online recommendations from strangers 70% trust online recommendations from strangers 70% trust online recommendations from strangers

90% trust online recommendations from people they know90% trust online recommendations from people they know90% trust online recommendations from people they know90% trust online recommendations from people they know

20% of all Tweets contain reference to a product / brand20% of all Tweets contain reference to a product / brand20% of all Tweets contain reference to a product / brand20% of all Tweets contain reference to a product / brand

age of recommendation age of recommendation age of recommendation age of recommendation –––– ““““word of mouth on steroidsword of mouth on steroidsword of mouth on steroidsword of mouth on steroids””””Source: Oxford Research Company

in summaryin summaryin summaryin summary…………

ContentContentContentContent – personal brand / every company = media

ConnectionsConnectionsConnectionsConnections - people, products, services, info

CommunitiesCommunitiesCommunitiesCommunities – formed round areas of interest

it’s all about………….Conversations.Conversations.Conversations.Conversations

some Twitter statssome Twitter statssome Twitter statssome Twitter stats…………

one view of Twitterone view of Twitterone view of Twitterone view of Twitter………… ****

““““stroking your own egostroking your own egostroking your own egostroking your own ego””””

““““noodlingnoodlingnoodlingnoodling around with noaround with noaround with noaround with no----one listeningone listeningone listeningone listening””””““““bulk textbulk textbulk textbulk text----messages by PCmessages by PCmessages by PCmessages by PC””””““““a broadcast channela broadcast channela broadcast channela broadcast channel””””

““““a waste of timea waste of timea waste of timea waste of time””””* as collected by @simonsanders

Sounds okaySounds okaySounds okaySounds okay…

““““itititit’’’’s not for uss not for uss not for uss not for us””””

herehereherehere’’’’s why not...part ones why not...part ones why not...part ones why not...part one

“Better things to be doing that promise greater return”

herehereherehere’s why not...part twos why not...part twos why not...part twos why not...part two

“Now’s not such a great time”

herehereherehere’s why not... part threes why not... part threes why not... part threes why not... part three

“We have capacity and workload issues”

membership bodies on Twittermembership bodies on Twittermembership bodies on Twittermembership bodies on Twitter…………

...though not obvious...though not obvious...though not obvious...though not obvious

benefitsbenefitsbenefitsbenefits

“wiifmwiifmwiifmwiifm????”

what Twitter is / can bewhat Twitter is / can bewhat Twitter is / can bewhat Twitter is / can be…………

““““a way to extend my network and exchange ideasa way to extend my network and exchange ideasa way to extend my network and exchange ideasa way to extend my network and exchange ideas””””

““““a means to discover things I wouldna means to discover things I wouldna means to discover things I wouldna means to discover things I wouldn’’’’t otherwise find out aboutt otherwise find out aboutt otherwise find out aboutt otherwise find out about””””

““““a forum for offering customer service and listening to feedbacka forum for offering customer service and listening to feedbacka forum for offering customer service and listening to feedbacka forum for offering customer service and listening to feedback””””

““““a way for brands to be more accessible to customersa way for brands to be more accessible to customersa way for brands to be more accessible to customersa way for brands to be more accessible to customers””””

““““a hub for stakeholder engagement a hub for stakeholder engagement a hub for stakeholder engagement a hub for stakeholder engagement –––– members, partners, mediamembers, partners, mediamembers, partners, mediamembers, partners, media””””

* as collected by @simonsanders

basicsbasicsbasicsbasics

a basic glossarya basic glossarya basic glossarya basic glossary…

140140140140@@@@

dddd

RTRTRTRT####viaviaviavia

plus some txt speakplus some txt speakplus some txt speakplus some txt speak…

thx 4 yr thx 4 yr thx 4 yr thx 4 yr msgmsgmsgmsg rererereok C u l8r ok C u l8r ok C u l8r ok C u l8r – dm medm medm medm mer u going 2b @r u going 2b @r u going 2b @r u going 2b @

gr8 w/end away w/ gr8 w/end away w/ gr8 w/end away w/ gr8 w/end away w/ f u ne f u ne f u ne f u ne egegegeg’ssss????

membership bodies on Twittermembership bodies on Twittermembership bodies on Twittermembership bodies on Twitter

examplesexamplesexamplesexamples

anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page –––– oneoneoneone

http://twitter.com/RICSsurveyors

a news channel

anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page ---- twotwotwotwo

a news channel

http://twitter.com/ICAEWnewsroom

anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page ---- threethreethreethree

http://twitter.com/accanews

a news channel

other channels too

anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page ----fourfourfourfour

http://twitter.com/cipd

direct helpmultipleprofiles

anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page ---- fivefivefivefive

http://twitter.com/CIOBsaul

supporting partners

endorsing / sharing news

media relations

http://twitter.com//jayoconnor

anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page ---- sixsixsixsix

sharing content

expressing views

supporting owninitiatives

incidental comments

anatomy of a Twitter page – seven

http://twitter.com/richardsedley

Conversational tool – personal / professional mix

anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page anatomy of a Twitter page –––– eighteighteighteight

Conversational tool – personal / professional mix

promote your profile!promote your profile!promote your profile!promote your profile!

considerationsconsiderationsconsiderationsconsiderations

considerationsconsiderationsconsiderationsconsiderations

aims aims aims aims - grow network / finding opportunitiesrolerolerolerole - organisation / individual action action action action - monitor / engagepolicypolicypolicypolicy - being yourself / being ‘on brand’balance balance balance balance - tooting own horn / ‘pay it forward’experimentexperimentexperimentexperiment - incredible resource / time thief

signsignsignsign----upupupup - secure your profile / create bio

accessaccessaccessaccess – shared control / responsibility

monitormonitormonitormonitor

dashboarddashboarddashboarddashboard

dashboarddashboarddashboarddashboard

tipstipstipstips

re: searchresearch

researchresearchresearchresearch

hubhubhubhub

‘‘‘‘crosscrosscrosscross----postingpostingpostingposting’’’’ your messagesyour messagesyour messagesyour messages

followfollowfollowfollow

followfollowfollowfollow…………your noseyour noseyour noseyour nose

add your contactsadd your contactsadd your contactsadd your contactslook at otherslook at otherslook at otherslook at others’’’’ list of followerslist of followerslist of followerslist of followers……………………and the people they followand the people they followand the people they followand the people they follow

use Twitter listsuse Twitter listsuse Twitter listsuse Twitter listsdrill into interesting tweets / conversationsdrill into interesting tweets / conversationsdrill into interesting tweets / conversationsdrill into interesting tweets / conversations

““““follow follow follow follow fridayfridayfridayfriday”””” #ff#ff#ff#ffUse Use Use Use ‘‘‘‘Twitter SearchTwitter SearchTwitter SearchTwitter Search’’’’ for keywordsfor keywordsfor keywordsfor keywords

Use Use Use Use hashtagshashtagshashtagshashtags

followfollowfollowfollow…………your existing contactsyour existing contactsyour existing contactsyour existing contacts

followfollowfollowfollow………… the followed / followersthe followed / followersthe followed / followersthe followed / followers

followfollowfollowfollow…………interesting people / conversationsinteresting people / conversationsinteresting people / conversationsinteresting people / conversations

followfollowfollowfollow…………trusted recommendations trusted recommendations trusted recommendations trusted recommendations

followfollowfollowfollow…………people on Twitter listspeople on Twitter listspeople on Twitter listspeople on Twitter lists

listslistslistslists

listslistslistslists…………where are you listed?where are you listed?where are you listed?where are you listed?

listslistslistslists…………making / using themmaking / using themmaking / using themmaking / using them

recommendrecommendrecommendrecommend

recommend recommend recommend recommend ---- follow follow follow follow fridayfridayfridayfriday

shortenshortenshortenshorten

ShortenShortenShortenShorten…

http://www.csp.org.uk/director/aboutcsp/joinus/memberbenefits.cfm

ShortenShortenShortenShorten…………using using using using Bit.lyBit.lyBit.lyBit.ly

other link shortenersother link shortenersother link shortenersother link shorteners

bit.lybit.lybit.lybit.lyIs.gdIs.gdIs.gdIs.gd

tinyurltinyurltinyurltinyurlow.lyow.lyow.lyow.lyyfrogyfrogyfrogyfrog

Text here

hashtagshashtagshashtagshashtags

measuremeasuremeasuremeasure

measuremeasuremeasuremeasure

summarysummarysummarysummary

what to consider?what to consider?what to consider?what to consider?

right now right now right now right now - who’s doing what and in what capacity?consider consider consider consider – benefits versus resource engage internally engage internally engage internally engage internally – get back-up and buy-intalk about what you know talk about what you know talk about what you know talk about what you know – news, content, opinionfollow people of interest follow people of interest follow people of interest follow people of interest – listen before you participateshare content share content share content share content - join the conversationintegrate integrate integrate integrate - with other offline / online activityexperiment experiment experiment experiment – make it happen!

what can you gain? what can you gain? what can you gain? what can you gain?

profileprofileprofileprofile - presence, awareness and relevance

Community Community Community Community – being part of the conversation

ConnectionsConnectionsConnectionsConnections – people you may never otherwise reach

feedback feedback feedback feedback –––– help, ideas and inspiration

intelligenceintelligenceintelligenceintelligence - learning through listening / engaging

reachreachreachreach – greater interest in news and events / value from content

business development business development business development business development - membership retention / acquisition

reputation managementreputation managementreputation managementreputation management - stakeholders, media, partners

thank youthank youthank youthank you

for more info / followfor more info / followfor more info / followfor more info / follow----upupupup

simons@lansons.comsimons@lansons.comsimons@lansons.comsimons@lansons.com

0207 294 36180207 294 36180207 294 36180207 294 3618

@@@@simonsanderssimonsanderssimonsanderssimonsanders

cliveb@lansons.comcliveb@lansons.comcliveb@lansons.comcliveb@lansons.com

0207 294 36340207 294 36340207 294 36340207 294 3634

@@@@cliveboothcliveboothcliveboothclivebooth