twitter me this: intro to twitter
Post on 20-Jan-2015
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You’re All A-Twitter!Presented by Holly Ross (ntenhross) &
Rachel Weidinger (rachelannyes)
Your Presenters
Holly Ross
@ntenhross
Rachel Weidinger
@rachelannyes
@commonknow
HopusekeepingAsk questions any time via the chat window
Twittering today? Use #ntentweet and we’ll track it
Audio by phone: 866-740-1260Access code: 3979111
ReadyTalk Help: 800-843-9166
Slides and recording will be sent to you via email following the presentation
Agenda
1. What Twitter is
2. How it works
3. Options for sending and receiving updates
4. Twitter Management Options
5. Further resources
6. Q&A and wrap-up: Tweet you @bridgeconf, #bridge09!
What is Twitter?
Social networking and microblogging tool Answer this question: What Are You Doing? Your answers create a public timeline “Friends” subscribe to that timeline, and vice versa
Who Gives a Tweet? Listening Building Buzz Community Building Learning a thing or two
Who’s Using Twitter?
63% Male Largest age
demographic is 35-to-44-year-olds, or 25.9% of users.
Nonprofits on TwitterOrganization Handle Followers Post Freq* Content*
Red Cross RedCross 16,846 Every 1-2 days
Disaster updates; tips; casual tone
ACLU ACLU 3,679 6-8 per day Corporate messaging & tone
American Cancer AmericanCancer 6,657 6-8 per day Corporate messaging & promotion
GreenPeace Greenpeace 6,398 3 per day Dialog; corp. message; casual tone
Humane Society HumaneSociety 7,296 5-15 per day Dialog; Corp messaging; casual tone
Leukemia & Lymphoma
llsusa 756 Every 1-2 days
Corp message & tone
LiveStrong LIVESTRONG 18,194 7-10 per day Dialog; corp message; Lance
Lance Armstrong lancearmstrong 877,661 15-20 per day Personal diary; dialog; links to Livestrong
National Wildlife Federation
NWF 9,861 2-10 per day Dialog; Corp messaging; casual tone
*Over 3 most recent days (not counting weekends)
Twit-cabulary
Tweet: to post an update on Twitter Tweep(s): a person or people you know through
Twitter Followers: the people who subscribe to your updates DM: Direct Message – a private message sent through
Twitter Hashtag: the # sign followed by a word. A way of
identify the topics of various tweets. @: place the @ symbol before someone’s user name
to specify that the message is meant just for them (though it still shows up in your public timeline
Ready? Set up your account at twitter.com – just click
the big join button! Don’t rush into it! Remember that your profile is
how new followers will see you: Why are you using it? Who will use it? How will you know you are succeeding?
SET UP YOUR ACCOUNTS TO REFLECT THE ANSWERS TO THESE QUESTIONS
Set? Once logged in, type
what you’re doing in 140 characters or less
Click update and voilà! Your update will be broadcast to your followers & the public timeline
Follow! Use the Find People feature to scan your
Gmail, Yahoo or Hotmail address book Check out the Twitter Nonprofit Pack at
http://twitterpacks.pbworks.com/Non-Profits To find fellow Bridge attendees, check out the
list of people the @BridgeConf Twitter account follows.
How to Tweet Once logged in, type what you’re doing in 140
characters or less Click update and voilà! Your update will be
broadcast to your followers & the public timeline Message someone publicly by putting an @ in front
of their name in your update. This is visible on your Twitter page and is posted to the public timeline
You can also privately message someone via DM (Direct Message) using the link on that person’s profile as seen at the bottom right here:
Twitter & Privacy If you don’t want your updates to post to the
public timeline and you don’t want people to be able to follow you without permission, you can lock your profile
If your profile is not restricted then your tweets will be visible in Google search results
If the email address you used to sign up for Twitter is in someone’s address book, they can find you via the “Find” tool (of course this can be a good thing – depends on how low/high a profile you want to keep!)
Twit-equette Meet People
Follow to be followed Thank followers @ people you want to have follow you Read blogs of followers, esp. influencers.
Have Conversations It’s not ALL about you Give as good as you get Don’t Tweet just to hear your self talk Converse wisely
Make it Easy # relevant content Ask people to Retweet Keep retweet content well under 140 characters Use the 140 character limit as inspiration to write amazing copy
Organizing Your Tweets Desktop software makes it much easier to
manage the tweets of you and your followers.
Your Twitterverse
More Twitter ResourcesBeth Kanter’s Twitter Primer -
http://bethkanter.wikispaces.com/twitter_primer
We Are Media - http://www.wearemedia.org
Twitter Fan Wiki – compendium of resources - http://twitter.pbwiki.com/
CommonCraft’s “Twitter in Plain English” video -http://www.commoncraft.com/Twitter
Tweetscan.com – search for tweets on a topic
Hashtags.org – search for trending hashtags
Q&A
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