twitter slides

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Thursday, 12 June 2014

Twitter

Carillion

Learning Objectives

• Maximising Your Twitter Profile

Learning Objectives

• The Twitter Basics

Learning Objectives

• Find and be Found

Learning Objectives

• Content and Conversation/The Twitter Mix

Learning Objectives

• Content and Conversation/The Twitter Mix

• Advertising on Twitter

What is a Twitter Bio for?

1. Get Followers

2. Get Followers/People to take an action

Updates from Carillion plc- a leading integrated support services company w/

extensive construction capabilities. @Carillionjobs for careers. RT’s ≠

endorsement.carillionplc.com

Twitter Bio Tips

• Say who/how you help

• Include Product and service keywords

• Include Links (Web, Twitter @, #, Tel No)

• Have a call to action?

• Say what you tweet about?

Worksheet 1

Basics

• 160 Characters

Basics

• 160 Characters

• Quality of the photo matters

Basics

• 160 Characters

• Number of followers less so

Basics

• 160 Characters

• Focus on attracting qualified leads not numbers

Basics

• 160 Characters

• Focus on attracting qualified leads not numbers

• Response time is key

Who to Follow

• Follow your customers (and make a list)

Who to Follow

• Follow your suppliers

Who to Follow

• Follow your competition (or make a list)

Who to Follow

• Follow who follows your competition

Who to Follow

• Follow Press, Trade, Local and PR contacts

Who to Follow

• Follow Press, Trade, Local and PR contacts

• Follow “Thought Leaders” in your fields

Follow Prospects on Twitter

Search and Engage

Ways to find

• Search conversations

• Search Biographies

• Find Twitter Lists

• Search Hash tags

• Find followers of relevant accounts

• Twitter Search

• Advanced Twitter Search

Twitter Lists

Other Sites to Search Twitter

• Twellow

• Social Mention

• Followerwonk

Worksheet 2

#Hashtags

#BforBHour

#StaffordshireHour

#WolverhamptonHour

#ShropshireHour

#WestMidsHour

#AgriChatUK

#MarketingHour

#SPEEDWMHour

#BforBHour

Event Hashtags

Easy ways to engage prospects

• Say thanks for the follow

• Ask a question (Do you use product or service)

• Retweet Prospects interesting tweets

• Add them to a list

Response Time

Respond to all questions and comments within 24 hours

Worksheet 3

The Twitter Mix

Share/Link to interesting and engaging content Self Promotion

Conversation/Questions/Answers Retweet Others

Advertising

Actions/Answers

• What is your best Twitter Bio?

• How will you target your prospects?

• What Hash tags can you use?

Engage

#FavOatcake

Oatcake Video

I Love Uni Of Wolves

What's the best thing about the University of Wolverhampton pls tweet answer + retweet question with #ILoveUoW hashtag

3. Find Evangalists

• Find fanboys/cheerleaders

3. Find Evangalists

• Product/Service Champions

3. Find Evangalists

• Bloggers and Reviewers

3. Find Evangalists

• Experts in their fields

3. Find Evangalists

• Experts in their fields

• Offer rewards ?

4. Create a Community

#BforB

Support

10. Have Fun (with engagement)

www.philipoakley.org/SPEEDWM

https://plus.google.com/+PhilipOakley

http://uk.linkedin.com/in/philoakley

Twitter @philoakley

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