twitter titans: rock it out like the industry's best

TWITTER TITANS

TWITTER TITANS: Rock it Out Like the Industry’s BestBarbi Reuter, PrincipalC&W | PICOR Commercial Real Estate

ENTHUSIAST VS. GURU

BY THE NUMBERS

• Fastest growing social network• 300,000 new visitors daily• Half the world’s users are in the U.S.• More searches daily than Bing/Yahoo

combined• 34% of marketers have generated leads • 39% of companies don’t track social mentions• 56% of customer tweets ignored

Sources: globalwebindex.net, technology-in-business.net, movingsocial, website-monitoring.com, alltwitter.com, invesp.com

BRAND IMPACT

Source: www.website-monitoring.com

DO:

1. Know your audience2. Be consistent3. Engage4. Be yourself5. Think before you tweet

1. KNOW YOUR AUDIENCE• Strategy dictates• Use hashtags

• Industry or sector• Market centric• Event related• C-suite

• What interests your prospects?

1. KNOW YOUR AUDIENCE

2. TIME SAVERS

• Use tools to time your tweets• Hootsuite• Tweetdeck• Bufferapp

3. ENGAGE!!

@bobarronccim

@davelewand

@Michael_MBA

@AngelaSweeney

3. ENGAGE!!

• Use settings to alert you to mentions• Two-way conversations• Ask & answer questions• Show timely gratitude• Re-tweet others with credit• Be a connector

4. BE YOURSELF

• Brand = reputation• You are what you tweet!• Colorful vs. off color• Authentic voice• Clean & professional• Easier for individuals than brands

5. THINK BEFORE YOU TWEET

• Instantaneous = blessing and curse• Use forethought• Doubly critical as brand/corporate

spokesperson• Viral: Horror stories of brand tweeter

faux pas

DON’T:

1. Post listings2. Self promote3. Neglect a chance to

take it offline4. Overly automate5. Stray (far) from your

strategy

1. POST LISTINGS

2. SELF PROMOTE

2. SELF PROMOTE

• Marketing vs. sales medium• Make asks, but infrequently • First impressions: Is your bio a turnoff?• Build credibility through:

• Knowledge• Quality• Critical perspective• Supporting others

3. NEGLECT A CHANCE TO TAKE IT OFFLINE

“Business value of social media is the connection” ~ Coy Davidson, Colliers

Tweetup – Planned meeting with others from Twitter

#crejavaclub

4. OVERLY AUTOMATE

• No deposit, no return…• No hashtags…• No engagement…• Avoid autoreply ask…

(subscribe, ‘like’)

4. OVERLY AUTOMATE

5. STRAY (FAR) FROM YOUR STRATEGY

• Be diligent & consistent• Find the right balance

• Highlight personality• Color your brand• Improve engagement (approachable,

relatable)

• Niche to complement business focus• Sports• Hobbies• Coffee (#crejavaclub)

Find us on Twitter and the web

@PICORcres@BarbiReuterwww.picor.comhttp://blog.picor.com