twitter - year of action · 2016-04-17 · jetblue airways g',jetblue jan 30 jetb1ue a_jmass...
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@MBA691WhatisTwitter??#LetsGetThisPartyStarted
AnatomyofaTwitterPage
TwitterFeed
@
Advantages
TimeEfficient
Concise
Relevant
Costeffective
AdvantagesCompatiblewiththeMillennialConsumer
THENUMBERS
2.5billionglobally.80millionintheU.S
111millionontwitter
$200billioninannualbuyingpower
85%haveacellphone78%spend2hoursadayonthatphone
THEBEHAVIOR
82%putfaithincompaniesonsocialmedia
1%respondtotraditionaladvertising
Majorityvaluegenuinecharacteristics,HUMANconnection
Disadvantages
#RecommendationsMarketingandPR
PromoteSales BefriendInfluencers
Culture: SeanWilliams@BostonMo
Food: JamieBissonnette@JamieBiss
Business:Dharmesh Sha@Dharmesh
Social: Jonothan Soroff@Jonathan_Soroff
#RecommendationsCustomerService&TeamInvestment
Whatdoesthecustomerwant?
Immediategratification
Instantrecognition
Fastsolutions
Howdoyoumakeithappen?
Constantmonitoring
24/7Response
Keeptheconversationalive
You are cordially invited to Twitter
RSVP
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