types of retailers. food retailers general merchandise retailers non store retail formats service...
Post on 27-Dec-2015
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Types
of
Retailers
Food Retailers
General Merchandise Retailers
Non Store Retail Formats
Service Retailers
Food Retailers
1. Conventional Supermarkets
2. Big-Box Food Retailers
2.1 Supercenters2.2 Hypermarkets
3. Convenience Stores2.3 Warehouse Club
What Does Big Box Retailer Mean?A retail store that occupies an enormous amount of physical
space and offers a variety of products to its customers. These stores achieve economies of scale by focusing on large sales volumes. Because volume is high, the profit
margin for each product can be lowered, which results in very competitively priced goods.
1. Conventional Supermarkets
2.1 Supercenters
2.2 Hypermarkets
2.3 Warehouse Club
4. Convenience Stores
General Merchandise Retailers1. Discount Stores
2. Specialty Stores
3. Category Specialists
4. Department Stores
5. Drug Stores
6. Off-Price Retailers
7. Value Retailers
1. Discount Stores
2. Specialty Stores
3. Category Specialists
4. Department Stores
5. Drug Stores
6. Off-Price Retailers
Non Store Retail Formats1. Electronic Retailing
2. Direct-Mail Retailing
3. Direct Selling
4. Television Home Shopping
6. Mobile Selling
5. Vending Machine Retailing
1. Electronic Retailing
2. Direct-Mail Retailing
3. Direct Selling
4. Television Home Shopping
5. Vending Machine Retailing
Service Retailers
Previous section sells products to consumers.
However, services retailers, firms selling
primarily services rather than merchandise, are large & growing part of
retail industry.
Multichannel Retailer
A multichannel retailer is a retailer that sells merchandise or services through more than one channel. Single-channel
retailers are evolving into multi-channel retailers to attract and
satisfy more customers. By using a combination of
channels, retailers can exploit the unique benefits provided by
each channel.
External System
Warehousing
Distribution
Transportation
CRM
SCM
Customer Buying
Behavior
What influences consumers to purchase products or services? The
consumer buying process is a complex matter as many internal and external factors have an impact on the buying
decisions of the consumer.
The buying process begins when customers recognize an unsatisfied need. Then they seek information
about how to satisfy the need, what products might be useful and how
they can be bought.
There are three types of customer decision making
processes are 1.Extended Problem Solving.2.Limited Problem Solving.3.Habitual Decision Making.
Need recognition
Search for Info about retailers
Evaluate retailers
Select a retailer
Visit store
Repeat store patronage
Need recognition
Search for Info about merchandise
Evaluate merchandise
Select merchandise
Purchase merchandise
Post purchase evaluation
STAGES
NEED
INFO SEARCH
EVALUATION
CHOICE
VISIT
LOYALTY
SELECTING A RETAILER SELECTING MERCHANDISE
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