ubiquitous connectivity

Ubiquitous ConnectivityPer Håkansson, Seattle January 24-26, 2011

@perhakansson

Presentation made on iPad from scratch.

Agenda

1. What is Ubiquitous Connectivity?

2. Visions of The Future

3. How to Benefit Today

What is Ubiquitous Connectivity?

Buzz, buzz, buzz...

Ubiquitous Connectivity

When everything and everyone is connected to each other on a global network level.

What we know today!• Wireless broadband will get much faster

• Devices will get cheaper, smaller and better

• Data access over ownership (cloud)

• Roaming will eventually die

• Web apps will start competing with native apps

Think of Ubiquitous Connectivity as Electricity

100 years ago... It will be everywhere (lol).

4,000,000,000And that's mobile devices, growing at a daily rate of

1.6MM cell phones / day.

Location, location, location...

Less and more. Accessibility and Proximity.

E-books? What evah!Amazon sold $1BN worth in 2010.

The Future Mobile Device could be anything.

Visions of The FutureWork. Play. Shop.

Starbucks Payments

No more credit cards.

Location-Based ServicesSo 2010... :p

Smart Coupons

Personalized, localized deals.

“Teams are formed around individual client needs and when the needs are satisfied, them team is dispersed.”

Wireless EnergyAlways charged.

Word LensAugmented Reality.

Talking CarVehicle-to-Vehicle / Infrastructure.

TelepresencingThe holistic robot you.

Wireless Monitoring

Health, baby, fitness, plants...

InceptionThe soundtrack to your life.

ThreadingA seamless media experience.

How to Benefit TodayFun, friends and fortune.

Today• Think about how ubiquitous connectivity can increase

the authentic brand experience - utilitarian or entertainment

• Focus on benefits, great user experience and the right pricing model

• Find clients who put value in failing fast forward with the right innovative partner

• Paradigm shifts are messy, put your egos aside and collaborate to win big

iOS 4.3 Beta

Join developer.apple.com

Takeaways

• Everything will eventually connect to everything everywhere

• What will succeed and what will fail is unknown but we need to experiment

• The future - to a certain extent - is already here. Start embracing it!

Contact@perhakansson

per.hakansson@gmail.com+1 415 347 5520