uccsc sauter award for profiles
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Clinical and TranslationalScience Institute / CTSIat the University of California, San Francisco
UCSF ProfilesResearcher Networking and More! Eric Meeks & Leslie Yuan UCCSC 2013, Irvine CA
The 5 things to know about UCSF Profiles
1. Campus resource to identify expertise and enable collaboration
2. Data is public, widely syndicated on campus
3. Provides data and content for “precision” email
4. Software platform allowing many to contribute
5. Lots of traffic from on and off campus(2100+ visits per day, majority from search)
#1. IT’S DESIGNED FOR RESEARCHERS
Photo credit: Okko Pyykkö, used under CC
“ it’s basically like
for biomedicalresearchers ”
Technically, what is UCSF Profiles?
• Open source, from Harvard https://github.com/ProfilesRNS
• IIS/.NET + MS SQL Server
• Public interfaces via XML, JSON, RDF Linked Data, and Drupal module
• ShindigORNG on Tomcat/Java
• OpenSocial (HTML + JavaScript) plugin support
What is UCSF Profiles designed to do?
http://profiles.ucsf.edu
Use it to:
• Discover experts at UCSF
• Learn about their research
• Connect to them
Who’s in UCSF Profiles?
6,191 people at UCSF, mostly:
• Faculty
• Postdocs
• Trainees
What does UCSF Profiles tell you about people?
Automatic• Publications• Research topics• Links to other websites• Global health experience• NIH grants• Networks
– Co-authors – “Similar” people
Manual• Narrative
• Photo
• Awards & Honors
• Videos & News
• Slideshare account
• Mentorship
• Twitter feed
How does UCSF Profiles tell you about people?
How have real people benefited?
• Helped me prepare lectures and work with students• I found a potential book contributor • It helps me find info about faculty • Identify potential mentors • Looking for research opportunities • Great resource for finding potential research
collaborators and for PhD dissertation committees• Helped prepare research critique• Helped find new nursing research problems• Found info about doctors
#2. THE DATA’S REUSED ALL OVER
Why use UCSF Profiles’ APIs?
http://opendata.profiles.ucsf.edu
• Ease of integration
• Data quality
• Time and thus cost savings for faculty, staff and IT
UCSF Profiles data is syndicatedby websites and apps across campus
• UCSF Mobile App for iOS and Android
• UCSF Mobile Website
• Advance
• UCSF Cardiology
• UCSF Center for AIDS Research
• UCSF Division of Gastroenterology
• UCSF Division of Geriatrics
• UCSF Helen Diller Comprehensive Cancer Center
• UCSF Division of HIV/AIDS
• UCSF Division of Hospital Medicine, SFGH
• UCSF Division of Nephrology
• UCSF Occupational & Environmental Medicine
• UCSF Dept. of Otolaryngology
• UCSF Division of Rheumatology
• UCSF Benioff Children's Hospital
• UCSF Directory
• UCSF Dept. of Emergency Medicine
• UCSF Dept. of Epidemiology & Biostatistics
• UCSF Medical Center
• UCSF School of Medicine
#3. THE DATA’S USED FOR TARGETED EMAILS
Photo credit: ©2013 Flixya.com
How we use the data to personalize emails
Several “precision email” pilot projects have already been completed
• Using our data for better targeting
• Leveraging partners as the “sender”
• Enabling joint promotion of our and our partners’ services
Example targeted email
• UCTV/UCSF Profiles– UCSF Profiles pages
enhanced with embedded videos
– Sent 5/2/13 – To 300 faculty id’ed
by UCTV with videos – ~40% Open Rate
#4. EVERYONE CAN BUILD UPON IT
Photo credit: Tantek, used under CC
Why upgrade an application to a platform?
• Platforms rock
• Developers all over can build apps independently and simultaneously to increase functionality
• Delivering more features more quickly to our researchers will accelerate science
UCSF Profiles = an OpenSocial container
• OpenSocial: an Open Standard API for running applications on social web platforms (like LinkedIn, FB, Profiles, VIVO)
• SlideShare, WordPress Blogs, Farmville, YouTube videos, Faculty Mentoring are examples of web applications that run on these platforms
• Standards created = Open Research Networking “Gadgets” (ORNG, http://orng.info)
ORNG: Status
• Profiles and VIVO are OpenSocial Containers
• UCSF owns Profiles 2.0 code release
• 12+ ORNG apps deployed from 3 academic institutions and 1 industry partner
• ORNG combines the OpenSocial application standard with the JSON-LD data standard, we are presenting this work to the W3C
What does an ORNG app look like?
UCTV and other
Public YouTube Videos
Links to ucsf.edu &
other public news stories
#5. UCSF PROFILES GETS A LOT OF TRAFFIC
Photo credit: Sonya >> 搜你丫 , used under CC
Visits per month, Dec 2009 — Jun 2013
Dec-0
9
Feb-1
0
Apr-1
0
Jun-
10
Aug-1
0
Oct-1
0
Dec-1
0
Feb-1
1
Apr-1
1
Jun-
11
Aug-1
1
Oct-1
1
Dec-1
1
Feb-1
2
Apr-1
2
Jun-
12
Aug-1
2
Oct-1
2
Dec-1
2
Feb-1
3
Apr-1
3
Jun-
130
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Visit
s
In June 2013…
65,002 visits per month
= 2,167 visits per day
In June 2013…
Within UCSF campus
• 8,032 visits– 276 visits per day
• 4,727 unique visitors
Outside UCSF campus
• 56,970 visits– 1,899 visits per day
• 46,740 unique visitors
Monthly visits, by location
Dec-0
9
Feb-1
0
Apr-1
0
Jun-
10
Aug-1
0
Oct-10
Dec-1
0
Feb-1
1
Apr-1
1
Jun-
11
Aug-1
1
Oct-11
Dec-1
1
Feb-1
2
Apr-1
2
Jun-
12
Aug-1
2
Oct-12
Dec-1
2
Feb-1
3
Apr-1
3
Jun-
13 -
10,000
20,000
30,000
40,000
50,000
60,000
70,000
World, outside USA
USA, outside California
California, outside San Francisco/UCSF
San Francisco, outside UCSF
UCSF Campus
Source of UCSF visitors, June 2013
Google; 60%
UCSF.edu Search; 7%
Other Search; 2%
Direct / Unknown;
8%
UCSF.edu; 4%
UCSF Direc-tory; 12%
Other UCSF.edu Websites; 6%Other referrals; 1%
Source of Non-UCSF visitors, June 2013
Google; 69%
UCSF.edu Search; 2%
Other Search; 3%
Direct / Un-known; 14%
UCSF.edu; 2%
UCSF Direc-tory; 1%
Other UCSF.edu Websites; 6%Other Referrals; 3%
What the web traffic data tell us
We can’t assume users know our website
We need to go where users are (Google!)
How we implemented SEO
• Copyedited page titles, descriptions
• Added Schema.org metadata
• Implemented rel=canonical to prevent duplicate indexing
• Set up sitemaps to ensure all of our 1000s of pages are indexed
Search results on Google
Clean title
Clean URL
Metadata
Description
Sitemaps
Where does Google send traffic?
• profiles.ucsf.edu/first.last– 79% of referred clicks, 46,567 clicks in past month
• home page, help, about, etc.– 0.5% of referred clicks, 340 clicks in past month
• everything else (concept, publication, etc.)– ~20% of referred clicks, ~12,000 in past month
Over the last 4 months, 99% of profile pages have been clicked on via search engines (by humans, not bots!)
Photo credit: 2013 zazzle.com
After 3 years, where are we now? UCSF Profiles is:
• A relied-upon campus resource
• A major public online gateway to UCSF along with ucsf.edu and the directory
Made possible with a focus on technology and sustained communications efforts
What’s on deck?
UCSF is spearheading a cross-institutional partnership with universities in California
Goals:
1. Further accelerate translational research by creating a California research network
2. Enable collaboration and discovery of expertise and resources across institutions in California
The 5 things to know about UCSF Profiles
1. Campus resource to identify expertise and enable collaboration
2. Data is public, widely syndicated on campus
3. Provides data and content for “precision” email
4. Software platform allowing many to contribute
5. Lots of traffic from on and off campus(2100+ visits per day, majority from search)
Thanks to UCSF and the UCSF Profiles Team
• Anirvan Chatterjee, Informatician
• Brian Turner, Product Mgr
• Courtney McFall, Research Navigator
• Cynthia Piontkowski, Web Developer
• Eric Meeks, Lead Architect
• John Daigre, Communications Director
• Leslie Yuan, Product Owner
• Mini Kahlon, Project Sponsor
• Nooshin Latour, Communications Mgr
• Oksana Gologorskaya, Product Mgr
• Rachael Sak, Research Navigation Mgr
Questions? Let us know!profiles@ucsf.edu
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