ufpur4932 project 1, starbucks persona

StarbucksBuyer Persona

OverviewJanuary, 2015

• Background:

• Demographics:• Male• 18-32• $40,000 or higher• Urban city

• Identifiers:• Student or young professional

• Goals:• Graduate college, hold a steady job• Exercising, staying fit or healthy

• Challenges:• Busy lifestyle, balancing work/friends, hard to find

alone time• Find enough time to socialize

• How We Help:• Drive through, fast to-go orders for food and

beverage• Comfortable environment, friendly staff

• Real Quotes:• “It’s hard to find time to balance a life between work

and school, socializing, catching up with friends, etc.”• “I find it difficult to get things done in my own home

because of other distractions, like cleaning or watching T.V.”

• Common Objections:• Worried that a coffee shop or any other place could

have loud noises and potentially be distracting• If working, are there are enough outlets for mobile

devices to be able to spend a good amount of time?

• Marketing Messaging:

Marketing