uga marketing social media and marketing

Jamil "Jim" ElayanStrategic Technology

Digital Media, Video Transformation, Home Automation/ Connected

Home, IoT, Analytics Page 13-27-2017

What is driving the growth of social media?The connected world of Internet and mobility

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US population = approx 318M

115.7% vs 46% in 2002About 53%

in 2004

377M 2015355M 2014335M 2013326M 2012243M 2007134M 2002

source:http://www.ctia.org/your-wireless-life/how-wireless-works/annual-wireless-industry-survey

U.S. Wireless Subscriber Connections (Cellphones)

What is driving the growth of social media?

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US adult population = approx 238M (92%)

220M 2017(est)Smartphones in US

Smartphones are the number one wireless device in the U.S. and still growing● There are more than 220 million smartphones in the US, 92 percent of

the adult population now owns a smartphone.

● Americans talked more than 2.8 trillion minutes on their mobile phones, up more than 17 percent from 2014.

● Americans exchanged more than 2.1 trillion texts, videos and photo messages, or more than four million every minute.

Source: http://www.ctia.org/resource-library/press-releases/archive/americans-data-usage-more-than-doubled-in-2015

And some history...

20072004

iphone

199?

You were born

Usage of social networking platforms has become nearly universal. In May 2015, almost 90% of the U.S. digital media population visited social

networks, which accounted for more than 300 billion minutes of users’ attention.

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• Promotions: – Communication by marketers that informs,

persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.

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Promotional mix includes:

• Advertising• Public Relations• Sales promotion • Personal Selling• Direct Marketing• Online Marketing

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Social Media is used

for all of these

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Follow the customer…

This year, eMarketer predicts, Facebook will net $21.98 billion in mobile internet ad revenues from around the world, up 66.6% over

2015. https://www.emarketer.com/Article/Facebook-Mobile-Ad-Revenues-Near-30-Billion-Next-Year/1014658

Top Social Sites 2016

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Data: ComScore

• Top are social• Google / Facebook

dominate• None are games• Google has 7

products now with over 1Billion users

• Only Groupon is new

But where was my favorite?

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$28Bn

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Social media promotions• How does it work?• Context sensitive• Demographic profiles• Pay per impression• Pay per click

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Does it Work?

Capital One Used Instagram to Boost Ad Recall by 16 Percent

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http://www.nielsen.com/us/en/insights/news/2012/ads-with-friends-analyzing-the-benefits-of-social-ads.html

http://www.adweek.com/news/technology/how-capital-one-used-instagram-boost-ad-recall-16-percent-166317

LinkedIn (Microsoft)

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Is video social?

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Top YouTube Brands

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http://www.socialbakers.com/statistics/youtube/channels/brands/

Google reaches more 18-49 year olds than any network – Broadcast or cable. In the US during prime time more than the top 10 shows combined. Source LA times – Susan Wojcicki CEO YouTube

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$6.5B revenueMedia Group ~150 staff

In the six months immediately following the jump, sales of Red Bull rose 7% to $1.6bn in the US, and newer target markets were

acquired in Brazil, Japan, India and South Korea.

• YouTube (11 years old) now has 300,000 ad-supported channels compared to 10,000 four years ago, according to OpenSlate, a YouTube analytics firm

• Research firm EMarketer has projected that digital video advertising is expected to grow by 28.5% this year to $9.84 billion. Nearly $2 billion of that pie will go to YouTube.

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Google’s headache

ATTVerizonStarbucksPepsiWalMart

non traditional

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3.16.2015 25

Product reviewsLeveraging social networks• The kiss of death?• How credible are they?• Legal ramifications?

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Amazon is no longer allowing

incentivized reviews

Political Power of social networks

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The danger of social networks

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How Risky is it?

• 28% of employers report that they've fired people for using the Internet for non-work-related activity (such as shopping online or checking out Facebook, for example) during the workday

• 18% have dismissed employees because of something they posted on social media, according to CareerBuilder.Source:http://www.cnbc.com/2016/02/05/how-using-social-media-can-get-you-fired.html

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Key Takeaways• What is a primary driver for the increased use of social networking?

• What departments of a company (Functional areas) can be impacted by social networking?

• What company has turned social networking into a separate business unit?

•What percentage of employers have fired someone because of what they posted on social networking?

• Who are companies looking for as experts on social networking? 31

18%

The spread of connected mobile devices

Almost all - Marketing, HR, legal, finance...

Red Bull

YOU

Jamil "Jim" ElayanStrategic Technology

Thank You!!

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