ugc: the future of the media?

USER GENERATED CONTENTThe future of the media ?

By Maxime Guedj / @imacreaJune 2009

OLD MEDIA VS NEW MEDIAWhat’s the difference ?

YOU !UGC made NEW media

A NEW LANDSCAPENew media are now called “Social Media”

LET’S COMPARE !Twitter VS NY TimesYouTube VS CNN

WHAT PEOPLE CAN DO3,118,547 views on YouTube

IS UGC THE FUTURE ?What do YOU think ?

Thanks DoBeRaGi on Flic

kr

UGC IS NOT THE FUTUREGuess which media made the biggest buzz ever ?

NO !

IT’S THE TV !The Susan Boyle Case

As of 27 April, the number exceeds 170 million and is increasing by about 8 million daily.

WHAT MATTERS TODAY ?Revenue Model

Thanks jj_gutierrez on Flic

kr

A NEW COMPETITIONUGC VS Pro content ?

AGGREGATOR VS MEDIA PRODUCEREach one tries to evolve to resist to the crisis

73M

Unique Visitors 03/09

6,60M

Ad $ expected

200M

120M

Source : zmogo.com

THE YOUTUBE CASESink or Swim ?

Thanks www.internetevolution.com

4/14/2009

WHO WILL WIN ?Maybe it won’t be YOUR choice finally...

Thanks toddograp

hy on Flickr

USER GENERATED CONTENTThe future of the media ?

CURRENT TVThe first American 24-hour network based around viewer-created content