ultra prod sas: business plan and user interface mockup for quot-o-matic

QUOT-O-MATIC By Ultra Prod SAS

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Brief Introduction Project Management MethodologyBusiness PlanCommunication plan User Interface MockupRecommendations

Ultra ProdSince 2010

Ultra Prod is a web-based company, which provides web based B2B solutions for selling, accounting and customer’s

management, and also proposes a new approach of professionals

oriented tools and services to help companies add value to their customer’s business endeavors using online-based

services.

Mike Castro DemariaCEOFounder and President of Ultra Prod

Laurence Castro DemariaDirector A & FFounder and managing money

Didier CastelloSenior Business DeveloperResponsible for Quot-O-MaticOpens us to a new world of possibilities

Franck MaussandSenior developerFor him, development is a creative process, like drawing

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Our team

Anastasia Lyukshina Project Manager

Bharat Mahesh Patil Marketing Manager

Zifan Chen Project Management Assistant

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Our team

Sophie Belage Communication Manager

Haneen Raslan Market Analyst

Taylor Cavale Digital Marketing Manager

Nafisa Colobowala Market Analyst

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SKEMA Coaches

Muriel WALAS

Frederic BOSSARD

Mike CASTRO DEMARIA

Project Management Coach

Web Design Coach

Philippe SCOTTO

Advanced Project Management Coach

Digital Marketing Coach

Armand PORTELLI

Business Plan Coach

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Project concept

Not just accounting software

For SMBs with E-Commerce

International

Sales managementCRMCustomer supportAdvanced metrics and tracking…

Especially for those SMBs who focused on E-Commerce

Start with UK, France, Germany, Spain and Italy, and then the world

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Brief Introduction Project Management MethodologyBusiness PlanCommunication plan User Interface MockupRecommendations

Probability Gravity

0.5 1 1.5 2 2.5 3 3.5 4 4.50

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1.5

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2.5

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3.5

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4.5

InflationInterest

Entry barriersDelay MU

Delay PCSystem Fail

Task complexity

Lack of involvement Experience

Capital,Law,

Nature

CommunicationObjectives

InternetElectricity

HR,Tech,Fire, Devices

DepreciationWorkload

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MicMac Direct

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MicMac Indirect

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Delay in the project completion

Objectives not reached

Delay in the project software mock-up

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Brief Introduction Project Management MethodologyBusiness PlanCommunication plan User Interface MockupRecommendations

Business PlanMarket (market size/market trend)Business Model (business model canvas)Financial (Break Even, ROI/ROE)

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MethodologyWhat is Quot-o-matic’s target market?SMBs that are working in E-Commerce in France, UK, Germany,

Spain and ItalyWhy was this target chosen?-Existing knowledge-Potential in the MarketHow to collect information about the target market?EU E-commerce reports

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51%49%

GERMANY

21%

79%

ITALY

32%

68%

SPAIN

66%

34%

UK

52%48%

FRANCE

Market Size

34M

41M

15M

12M

42M

Online Shoppers

Non-online Shoppers

Source: www.ecommerce-europe.eu16

UK GERMANY FRANCE SPAIN ITALY

55.7

45

32.7

8.5 6.6

65

55.4

38.4

10.1 8

76.758

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12.3 9.6

ONLINE RETAIL SALES ACTUAL AND FORCASTED2014 2015 2016

Market Growth€ In Billion

Source: www.ecommerce-europe.eu17

Subscription Plans & Pricing Strategy Basic Standard Premium

1. Quotes management2. Inventory management3. Revenue management4. Export/import data in multi-format5. Invoices branded6. “To do" list to manage prioritization7. Graphs overview8. Reports and stats9. Online support & FAQ

1. CRM2. Customer support3. Sales management4. Multiple activities profile5. Business contact synchronization6. Export/import data with configured customs format7. Sync catalogues from suppliers8. Notifications/Warnings9. Direct Email support

1. Advanced CRM2. Mass marketing emailing sync with mail chips & custom target filters3. Payment auto reminders and tracking4. Advanced metrics and tracking5. Performance reporting6. Customized header and footer7. Phone support

9.99€/month(15 day free trial)

19.99€/month 29.99€/month

80% users 10% users 10% users119.88 239,88 359.88

Only monthly 230 (~5% discount) per year 330(one month free) per year

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Basic

1. Quotes management2. Inventory management3. Revenue management4. Export/import data in multi-format5. Invoices branded6. “To do" list to manage prioritization7. Graphs overview8. Reports and stats9. Online support & FAQ

9.99€/month(15 day free trial)

80% users

119.88

Only monthly

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Standard

1. CRM2. Customer support3. Sales management4. Multiple activities profile5. Business contact synchronization6. Export/import data with configured customs format7. Sync catalogues from suppliers8. Notifications/Warnings9. Direct Email support

19.99€/month

10% users

239,88

230 (~5% discount) per year

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Premium

1. Advanced CRM2. Mass marketing emailing sync with mail chips & custom target filters3. Payment auto reminders and tracking4. Advanced metrics and tracking5. Performance reporting6. Customized header and footer7. Phone support

29.99€/month

10% users

359.88

330(one month free) per year

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Business Model

Outflows Inflows

Quote-O-Matic

Subscriptions

Customer acquisition costs

Recurring service costs

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Optimistic Pessimistic

Investment:

Development Cost 25 200€ 42 000€

Media Campaign 6000€ 6000€

Operating Costs:

Hosting Expense 3600€ 3600€

Total Investment 34 800€ 51 600€23

Break Even Analysis

Break Even AnalysisOptimistic Pessimistic

Revenue

Basic (80%) 27 840€ 41 370€

Standard (10%) 3 480€ 5 160€

Premium (10%) 3 480€ 5 160€

# Subscriptions

Basic (80%) 2 787 4 141

Standard (10%) 174 258

Premium (10%) 116 172 24

Break Even PointOptimistic Pessimistic

# Years 3 years 3 years

# Subscribers 3 077 4 571

Revenue 34 800 € 51 690 €25

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Brief Introduction Project Management MethodologyBusiness PlanCommunication plan User Interface MockupRecommendations

Communication Plan▪Why? Promote brand to increase exposure, achieve “easy to recall” branding

▪Who? Quot-O-Matic

▪Message? “Smart business, smart software”“The easiest way to manage your company” “Bringing intelligence to your business” “Simplicity is what we mean”

▪To whom? SMBs e-commerce in 5 European countries

▪With what effect? brand awareness then sales

▪Through which channels? Media selected (see below)

▪Localization: UK, Germany, France, Spain and Italy

▪When? Dates, duration, frequency… (schedule below)

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Media Plan

Digital marketing campaign with a tight budget. Important steps:

1. Partnerships with websites2. Online display adv3. Social Media visibility4. Get published on blogs5. Tutorials on YouTube

Online (3k)

We recommend to use radio communication for a local announcement, for instance in France or the South-est region:

Radio (1k)Street marketing displays: Exhibition stands, banners, pop up stand systems, flags, signs, brochures...

Display (1k)The Print Strategy should focus on the European magazines sold to the targets we are looking for. Examples below:

Print (1k)

Total Media Budget: 6 K€

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Timeline Overview

SOFTWARE

WEBSITE

ONLINE MEDIA

MARKETING

EVENTS

APRILSEPT OCT NOV DEC JAN FEB MAR

Google Analytics Stats

Continuous Animation (CM job)

Teasing Trailer Welcome Offer Pack

2017

Development of the software Official Release

Beta Feedback

Dev of the Website

Continuous Improvement

Open Beta Invitation First Partners

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Brief Introduction Project Management MethodologyBusiness PlanCommunication plan User Interface MockupRecommendations

Landing Page

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Initial Subscription Expandable

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Footer

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Quot-O-Matic

Setup Wizard Interstitials for initial software setup

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FINIS

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Video Tutorials for initial setup

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Notifications about incomplete setup

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Personalize for company’s branding

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Option to EDIT DASHBOARD

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Example of a dashboard after a complete setup

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All Contact details

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All Customer detailsCustomer

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All Supplier detailsSupplier

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Brief Introduction Project Management MethodologyBusiness PlanCommunication plan User Interface MockupRecommendations

Recommendations

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• Enable customer self-service• Integrate PM tools• Measure customer LTV (Lifetime Value)• Monitor churn rate• Focus efforts on most lucrative markets• Utilize predictive analytics (big data)

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