unchaining real-user data to drive business efficiencies

Klaus Enzenhofer - @kenzenhoferRob Vollum - @RobVollum

Ask the Expert:Unchaining Real User Data to Drive Business Efficiencies!

Rene

Allie

Gavin

Alex

Rene

Gavin

Dynatrace 6.3.2

AllieAlex

http://searchengineland.com/google-now-counts-site-speed-as-ranking-factor-39708

2010

2015

http://googlewebmastercentral.blogspot.co.at/2015/02/finding-more-mobile-friendly-search.html

http://searchengineland.com/google-testing-red-slow-label-search-results-slower-sites-215483

Future

Future

www.bva-auctions.com

Lots to offer

18

How bots came into my life

Google Bots request > 1 million pages per day: what?

www.bva-auctions.com

Lots to offer

19

Results

Real User33%

Bot67%

Bot Traffic Start

www.bva-auctions.com

Lots to offer Which Search Engines are crawling?

What is their experience?

www.bva-auctions.com

Lots to offer

Google‘s different indexing engines?

Differences in bot behavior

22

Looked at single pages that were slow

PureLytics Stream

Visits

Actions

Client Errors

JSON

ElasticSearch

Visits

Actions

Client Errors

JSON CustomAnalytics

To whom we can speak now!

CMO

SEO ManagerFraud detection

Digital Marekting CIO

Application OwnerCEO

27 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #dynatrace

Thank-you!

Time for Q & A

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