under armour presentation!
Post on 21-Jun-2015
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Under Armour
Digital Strategy
Yuji Kaihara
Target Audience
Sports Players
KPI(Key Performance Indicators)
Our Goal
Let them know the best sports wear
“Under Armour”
Social Media
Original Campaign
“ One purchase, One reward”
” Tweet It! Get It!”#BoughtUnderArmour!
Tools & Tactics
Budget
Thank you for
watching!
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