undercover ux slides
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UNDERCOVER USER
EXPERIENCECennydd Bowles
@cennyddcennydd.co.ukclearleft.com
The UX disease
Go undercover
Ground up, not top down
Change through small victories
Delivery, not deliverables
Good today is better than great next year
Work with people, not against them
Action, not words
The undercover manifesto
Hit the ground running
Made for humans
Forgiving
Accessible
Self-evident
Predictable
Efficient
Trustworthy
Expert review
Visits per unique visitor
Entry pages
Bounce rate
Referrers
Keywords
Navigation paths
Registration / purchase conversions
On-site search
Analytics
Business research first
Understand the culture
Quick and dirty research
Data-driven personas
Design backwards
Sketch together
Go lo-fi
Test informally silverbackapp.com
Make critique work
Learn to debate
Build on success
Buy the book
17 Septemberundercoverux.com
@cennydd cennydd.co.uk clearleft.com
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