understanding corporate community_relationship_emerging_india

Understanding Corporate – Community Relationship in Emerging India

Nicolette | Mrigendra | Sachin

M.A Development May, 2013

ORIGIN

Idea emerges from our exposure to corporate – community tension across India

A

B

That urbanization is a major force shaping cities. If this is real then what do we know of corporate – community relationships in urban contexts?

RESEARCH QUESTION

What is the role of a ‘corporation’ in the contemporary society?

Macro

What is the nature – (positive/negative/indifferent) of relationship between a corporate and its immediate community (geography) in terms of resources and services in an urban context?

Micro

Industrial Production

Business processes

Small businesses supplying/consuming services

A TYPICAL URBAN ECOSYSTEM

Workers’ social world • housing • healthcare • education • entertainment

Industrial Production

Business processes

Small businesses supplying/consuming services

A TYPICAL URBAN ECOSYSTEM

Workers • local • migrants

Workers’ social world • housing • healthcare • education • entertainment

Industrial Production

Business processes

Small businesses supplying/consuming services

A TYPICAL URBAN ECOSYSTEM

Workers • local • migrants

CORPORATE COMMUNITY

RELATIONSHIP

CORPORATE COMMUNITY

Degree of intersection - an indicator of relationship

RESEARCH METHOD

CORPORATE COMMUNITY

Degree of intersection - an indicator of relationship

We ask exploratory questions: 1. Profile some livelihoods in the study area

(Interview)

2. Identify what are the common complaints of the people living in the area - residents of housing projects (Secondary)

3. Choose one indicator for resources – water and know complaints around it

4. Map the above to arrive at some observable pattern

• Qualitative

• Analysis of Land Cover/Land Use

BANGALORE - CONTEXT

• Contributes 60% OF Karnataka’s GDP

• Per capita income - Rs.9,200 (highest in India & than Mumbai)

• 400 of the Fortune 500 companies are here in one form or the other

PROJECTION: By 2030 Bangalore will be India’s fifth largest metro with - GDP $127 billion ; population 10.1 Mn. (McKinsey)

Location : Mahadevpura Assembly Constituency

Why : Earliest corporate to set up here was Wipro Ltd (2006)

The area was a village in Anekal taluk before 2000.

Includes

The following satellite images of a part of Mahadevpura shows changes in land cover and land use pattern between 2002 - 2012

• Red shaded area – Corporate Facility built in 2006

• Blue shaded area – Adjoining residential cum office area

INTRODUCTION

2002

2003

2004

2005

2006

Wipro Corporate Office starts in 2006

Notice the pace of growth in this area after this year.

2007

2008

2009

2010

2011

2012

• Visual evidence of infrastructure growth triggered by a corporate facility

• We now use interviews to know people’s view

1. 10 years of satellite images show the pace of development of infrastructure in the study area

2. Post 2006 the land cover alters significantly every year until 2012

3. The blue region corresponds to large scale housing complexes – borewell depths in this area is about 1200 feet

SATELLITE IMAGES

• A basic questionnaire aimed at developing a profile of the people working in the study area

- Personal Details - Livelihood - Education - Healthcare - Civic Issues

• No of respondents – 5

• Gathering resident concerns in housing complexes around Sarjapur road – Outer Ring road

QUESTIONNAIRE & INTERVIEWS

OBSERVATIONS - 1

NAME OCCUPATION CATEGORY HEALTH ACESS TRANSPORT -BMTC DW SOURCE WATER SHORTAGE EFFECT OF COMPANIES

Mujahid Cycle Store Migrant GH Occasional Use Mun. Supply Yes Positive

Prem Bahadur Samosa Stall Migrant GH/Pvt No, Personal Veh Buy Yes Positive

Satish Restaurant Cashier Migrant GH/Pvt Yes Borewell No No Response

Rajendra Hardware Store Migrant Pvt No, Personal Veh Borewell Yes Positive

Venkata Reddy Vegetable Shop Local GH/Pvt Occasional Use Buy Yes No Response

OBSERVATIONS - 2

• Resident Welfare Associations (RWAs) maintain a list of complaints that they send BBMP. The issues are:

- water shortage & lack of municipal supply

- absence of footpath on Sarjapur road, Haralur road, - numerous speed breakers

- monkey menace !

DISCUSSION

1. Post 2006 infrastructure growth has increased

2. Interview of 5 individuals taken from the study area indicate a positive impact of the corporate in the locality

3. We have no data on number of schools, hospitals and population growth before and after 2006

4. The study identifies that infrastructure growth was faster between 2007-2012 than 2002-2006.

5. It identifies water stress in the area

6. It offers a starting point to conduct a more rigorous and focused research on magnitude and nature of corporate’s impact on community