understanding your employer brand: how it affects ......jason litchney. marketing and employer....
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Jason LitchneyMarketing and EmployerBranding Manager
Understanding Your Employer Brand: How it Affects
Recruitment, Retention & Engagment
cpshr.us
INTRODUCTIONSJason Litchney
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♦ What is an employer Brand?
♦ Why should I create an employer brand?
♦ What can a great employer brand do for an organization?
Questions we will answer
today
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WHAT IS AN EMPLOYER BRAND?
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ORGANIZATIONAL CULTURE
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SUPERVISORY CULTURE
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TEAM CULTURE
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TEAM CULTURE
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TEAM CULTURE
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Organizational CultureSolitary Stressful Attitude Effort
Motivated Empowering Micro-Management Innovative
Hierarchy Fun Boring Challenging
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One word/phrase that describes the mission of your organization. – Why does your organization exist?
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What are the biggest perks / benefits from your organization
or job.
Examples: Stability, pay, amazing healthcare, great pension, training, development, succession planning, flexibility…
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Presented from three, key points-of-view:
• The senior leaders• The direct supervisors• The staff
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Employer Brand Experience Statement
At _____ we _________.
We make our employees feel ___________, ______________, ______________, __________________, and help them contribute to the greater good in (location). We reinforce our commitment to employees by offering _______________, ___________________, __________________, ______________.
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Defa
ult B
rand
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Cas
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Fire
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Cas
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Arm
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Aud
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Source: rallyrecruitmentmarketing.com
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Humanize Your Organization
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Humanize Your Organization
Show off your staff
Show the fun and relatable
side of your organization
Turn employees into brand promoters
Be authentic Social media strategy
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Jason Litchney, M.E.CPS HR Consultingwww.cpshr.usjlitchney@cpshr.us
Offer: Contact me to talk aboutyour organization’s employer brand strategy.
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